Thursday, November 29, 2007

PDF Advertising for Publishers?

PDF Advertising for Publishers?

I've been trying to get a handle on the new innovative beta project underway by Adobe and Yahoo. They are beta testing a PDF Ad Service.

To partake in the beta program, publishers must register (currently it's restricted to the US). Once registered and accepted into the Yahoo beta program you will upload your PDFs so the ads can be enabled for the PDF file. Once completed the publisher will distribute the PDF as usual.

This will be interesting to see how people will receive it. If it's not too invasive it will probably work. As you know with some ebooks, there is a lot of affiliate advertising within the ebook content-all of course, relevant to the content. Those that create ebooks may have to choose between their links or Yahoo links. This could be a toss-up when you think that one year down the road, your affiliate links may be obsolete (unless you update), while Yahoo links would be current and relevant to the day. Maybe it could work.

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