Make Money with Your Blog or Website through Google AdWords Advertising

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how to earn money from google adsense

Google’s AdSense is a fascinating revenue-sharing opportunity for small, medium and large web sites. Some webmasters are designing brand new sites specifically for serving AdSense text ads, however it’s against the AdSense rules to design a site purely for AdSense, so you’ll want to include a few Affiliate links or sell your own product, too.

Steps

1. 
   
   1
   
   Determine a goal for what you want to earn using AdSense. Of course, you want to earn a lot, but make sure it's realistic.


2. Consider whether these goals will be possible given your site. If it's too tough, create two sites, each attracting half the number.
   
   3
   
   Start building keyword-rich pages containing well researched, profitable keywords, and get lots of high quality links to your site. For example, if your site is about topics such as debt consolidation, web hosting or asbestos-related cancer, you’ll earn much more per click than if it’s about free things. On the other hand, if you concentrate only on top-paying keywords, you’ll face an awful lot of tough competition. What you want are keywords that are high in demand and low in supply, So do some careful keyword research before you build your pages.

Google is at least as interested as you are in having your ads perform well on your site and therefore provide the info you need to optimize your AdSense.

Tips

• Quality is the most important part of any web site. If your site does not contain the content of expected quality the visitor might not come back,

• A great resource for earning money is using traffic driving sites like Flixya^[1]. You can sign up for Google Adsense and Flixya, without the costs or time needed to build traffic or your own site.


• Avoid non-English characters on English pages. There is a bug which can cause these pages to show irrelevant French ads.


• Although Google doesn't release exact details as to how they determine the ads to serve on a given page, they do say that it's the text content of the page that matters, not the meta tags.

Warnings

• If you don't have any content, Google will have to guess what your page is about. It may guess wrong, and so the ads that it displays may not be relevant.


• Do not click your ads. If Google catches you, they have the right and will close your account and retain any earnings you might have.

Join Google AdSense or Google AdWords!
It´s Quick, Easy to Set Up, Prosperous and Free...!

Discover your site's full revenue potential.
Ad Google AdSense to Your Website and Earn Money with every Click!
Or join Google AdWords and have your own advertisements set up in the Google Network within minutes!

Google AdSense is a fast and easy way for website publishers of all sizes to display relevant Google ads on their website's content pages and earn money. Because the ads are related to what your visitors are looking for on your site — or matched to the characteristics and interests of the visitors your content attracts — you'll finally have a fast and easy way to both monetize and enhance the content pages of your website.

Google AdSense is also a way for website publishers to provide Google web search and Google site search to their visitors, and to earn money by displaying Google ads on the search results pages. Every time one of your site´s visitors click on one of the Google Ads displayed on your Webiste, Google Ad Sense generates money right into your pocket...!

Sign up as an Google AdSense / AdWords Affiliate right now. It´s fast, it´s easy, it´s prosperous and it is absolutely for free.
*AdSense and AdWords are Trademarks of Google Inc.

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PPC When To Use It?

PPC When To Use It?
By Vickie J. Scnalon

As everyone knows, PPC can be expensive if you do not do your research on how it works, how much it costs (versus how much you can afford to spend) and if it will benefit your website. If you do your research and prepare to use PPC it can be useful in the short term.

The Last Blog entry I discussed, covered the long-term benefits of SEO, this week's blog entry I'll discuss the short-term benefits of PPC for your website. But let's first begin with the definition, for those new to PPC.


PPC -what is it?

PPC is pay-per-click advertising. You pay the search engines for showing your ads on their search and content networks. The price is driven by: price per keyword and the price you want to pay on a daily basis. You set both, the daily budget and the price per click for your ads campaign. The success of your campaign will be, obviously, how many sales you make against the price you paid for the ads. So what are the benefits and drawbacks of PPC?


Benefits of PPC
Pay-Per-Click advertising does have it's benefits.

• Immediate exposure and sales if you find the right keyword combination and you construct the right ad that will give you the conversion you need.
• You can experiment with more than one ad and keyword combination. You are not limited by the number of keywords that you use.
• Keywords are more targeted to your web page/website
• Gives you traffic in the short term. If you are a new site this can help give your website quicker exposure on the Internet.
• Great for seasonal items or time sensitive promotions
• Great for feedback. (Translated-if your ads do not spark a click, you have a problem with your landing page, keywords, or ad(s)
• PPC is more goal driven. You can manipulate keywords and ads to help drive conversions
  

Drawbacks of PPC

Yes, there are drawbacks to Pay-per-click advertising. I know, I'm hearing the groaning now. But it's better to be aware, than to jump blindly into the PPC pool.

• PPC can continue only as long as your budget holds up
• PPC does not go across all search engines- it only hits the search engine that you are paying to show your ads
• Your PPC success is limited by your PPC knowledge
• If you don't know what you are doing, you can quickly lose your budget for the full year.

As you can see, PPC is a great way to get targeted traffic to your site in the short term. However, the major drawback is the price you have to pay to get that targeted traffic. If you want to try your hand with PPC, I'd suggest learning some of the ins and out of Pay-Per-Click Advertising, especially if you're on a tight budget.

If you want more information about PPC then check out my review of Definitive Guide To Google Adwords by Guru Perry Marshall.
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Try Google AdWords with USD$100 in free advertising

I got a Message from Google Team to Google Webmaster tool saying this

Dear Site Owner,

Thank you for using Webmaster Tools. While using these tools is a great way to be found on Google, many webmasters also use Google AdWords to increase traffic by promoting themselves to interested visitors and prospects. We want to offer you the opportunity to give AdWords a try with this USD$100 advertising coupon.

What is AdWords? AdWords ads are relevant text ads that appear alongside or above the results in response to searches on Google. So, when someone searches for products, services or content that you offer, your ad could show up alongside or above the organic search results. So, with AdWords, you are promoting yourself to interested prospects right when they are searching for just what you offer.

Other benefits of AdWords:
Control where your ad appears – by country, region or town
Using AdWords, you can target the audience that matters to you, across the globe or right in your neighborhood.

Set your own budget and fully control your costs
There is no minimum spending requirement; how much you invest in AdWords is completely up to you. You could, for instance, set a daily budget of USD$100 and a maximum bid of USD$0.50 for each click on your ad*. You decide how much each new lead (click) is worth to you.

Pay only when somebody clicks on your ad
When your ad is set up with cost-per-click pricing, you pay only when someone clicks on your ad.

To sign up for AdWords and take advantage of this USD$100 offer:

1. Visit http://www.google.com/ads/webmastertools. You could use your existing Google Account to sign up and create your new Google AdWords account.
2. Sign in to your new AdWords account.
3. On the Billing tab, enter your information in the Billing Preferences section.
4. To claim your free USD$100 of advertising, enter your unique, non-transferable, one-time use code (including hyphens) into the Promotional code field.
=======================================================
Your personal coupon code: 6T8J-X97Y-8DS5-4G7D-FC
=======================================================
5. Complete the Billing Information section, then click Save and Activate.
6. Create a few ad campaigns and see how AdWords can help your business.

Sincerely,

The Webmaster Tools Team

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Wanting to Start an Adwords Campaign?

When you are a newbie, you may be remotely familiar with Adwords, but yet, do not know what it is about and/or how to begin.

Or, it can be a frustrating situation, especially if you are trying to create ads for Google Adwords with the following mindset -- I don't know what I'm doing, but I'll give it a try. With that mindset, in most cases, you could lose most of your budget for a year, if not more. And yet, see no results. Ouch!

For those just beginning Mike Tekula article "11 Tips for Pay-Per-Click Success" may be just the answer to get you started. As always, remember, to set a budget for your Google Adwords campaign, and as he stated -- test, test, test.

For those who are at the Intermediate level and looking for a new angle to making money with Google Adwords, check out Adwords 180. Ian Rollinson, a qualified Google Advertising Professional, offers a technique that is base on the content network of Google Adwords. In fact, it would be great for the beginner as well, because he shows you how to keep costs down.


11 Tips for Pay-Per-Click Success
By Mike Tekula

This list details some very important points to keep in mind when creating or managing any pay-per-click campaign. Is this all there is to know about pay-per-click advertising? Absolutely not, but for those new to PPC it should serve as good place to start. Additionally, pay-per-click veterans or at least the moderately-seasoned will want to touch upon these points now and then to brush up on their fundamentals.

1) Do your keyword homework.
Use Google's free Keyword Tool or sign up for a WordTracker account to find out which keywords are the most competitive. The more competitive the keyword, the more expensive your clicks will be. While you're finding out which keywords are too expensive you'll come across some that aren't being targeted heavily by advertisers. Take a good look at these - they may be your keys to a successful niche campaign.

2) Don't bunch your ad groups.
You should be striving to separate your ad groups by keyword. Whatever your target, separate your keyword lists into closely related groups containing the same target words and write ads geared specifically to those words. Your ads will show up higher in results based on their quality, and search terms show up bold in results - a click-through rate booster.

3) Drive home your selling point.
What's your offer? Why are you better than the others? Remember that your ads are going to display with your competitors. The difference between a user clicking your ad and clicking a competitor ad is about 100 pixels on the screen - or a millisecond of time. You need to convince them that you are the one they want. You are better. Grab them.

4) Don't send users to your home page.
This is perhaps one of the worst things you can do to your Pay-Per-Click campaign. Internet users are notoriously impatient. Send them to your home page when they were searching for a specific product or service and see how fast they leave. Don't waste your advertising budget - send them to optimized landing pages.

5) Optimize your landing pages.
Your landing pages need to drive something home immediately for your users: "you have landed in the right place." They need to know that, yes, this is what they were looking for, here it is, here is why it is better than the rest and here's the easy thing they need to do to get it. In most cases you'll need to create multiple landing pages based on your different ad groups and keywords, but look at it this way - if your users aren't landing at pages geared exactly to their search phrases they'll leave and take your advertising budget with them.

6) Don't lie in your ads.
People aren't dumb. If you promise something in your ads you had better well deliver. Otherwise you'll not only waste advertising dollars but damage your brand. Be honest, and focus on points that make you stand out from the competition. Grandiose ad text might bring in clicks, but if it isn't the truth it won't bring in conversions.

7) Your domain name counts.
In most cases you can display a domain name that you own as the "display domain" but point the ads to a page on a different domain. Why does this matter? If you own a domain name that contains the keyword text it will show up bold and increase conversions. Enter the optimized domain as the displayed domain, point the ads to your landing pages and you can expect higher CTRs in most cases.

8) Utilize negative keywords.
Google has a new Negative Keyword Tool that will allow you to find negative keywords that you should specify for your ads. Negative keywords are those that you don't want your ads to display for. For example, if you're selling "blue widgets" you don't want to display your ads to those users searching for "free blue widgets." If you don't use negative keywords you are missing out on a chance to get more targeted traffic to your landing pages, and this can really hurt your conversion rates.

9) Test, test, and test some more.
The greatest thing about internet advertising is the ability it grants you to measure your success. It's easy to create A/B split tests with Pay-Per-Click advertising. Change one word, add a comma, include a value proposition. . .just make sure you only change one thing for each split or you won't know which variable it was that made the difference! You'll find out right away that this is a great way to optimize your click-through rates - just don't forget that clicks aren't everything!

10) Don't focus too heavily on CTRs.
Getting tons of clicks isn't always the name of the game. In fact, if you aren't using proper techniques to ensure that you're getting targeted traffic and sending it to well-optimized landing pages you can blow through your advertising budget in no time flat. Remember that the success of any advertisement is getting back more than you put in. It's an investment, not a cost - so do all that you can to better your rate of return!

11) Don't pigeonhole yourself.
We all know that Google AdWords is the most popular Pay-Per-Click service out there. Your competitors know it, your users know it - even your grandma might know it. It would be foolish to ignore Google as a venue for advertising, but don't forget that there are other search engines out there who offer similar services. Yahoo!'s new Panama search system is catching on, and Microsoft's adCenter is nothing to sneeze at either. Both companies are currently offering sweet promotional deals to new Pay-Per-Click advertisers to stay competitive so take advantage and diversify!

Mike Tekula handles SEO, SEM, usability and standards-compliance for NewSunGraphics, a Long Island, New York firm offering Search Engine Optimization, Search Engine Marketing, W3C-Compliant web design using full CSS layouts and all things web design/development.

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For an Intro into Adowrds check out Adwords Basic on My Affiliate place

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