I have made up my mind, I will give out hints about Google adwords usage for better usage.
Im sure you will use them, but you will see them anyway.|I have made a decision to provide a few tips on how to use Google Adwords for maximum benefit.It may perhaps not seem obvious to you but i am confident that you will find them useful.|I would be listing out the best tips and advice on how to get the best out of Google Ad words. These would for sure help you in achieving the target.
Let's get busy using these Adwords tips and advice:
The text should contain the keyword that people are looking for. By doing this it would get automatically bolded. Bolding would help in capturing the visitor’s eyes. It works as, you are offering what they are looking for and that would make them click you ad.
2) You should not do big ad groups with enormous number of keywords. Put every ad keyword according to the ad group. Doing it this way, you can easily find and at the same time have your ad's directed straight into a possible prospect. The ad will be connected according to their search
Never get into bidding wars with any of the competitors. The lost traffic can be got back by using other targeted keywords and just for paying the least amount for the pay per click. The target is to make the most sales out of the ads and not to just get the ad targeted. These bidding wars could end up in giving you a high cost. Though a keyword making more sales does not mean that it is more profitable. By getting into a bidding war you are losing most of your profit. When it comes to pay per click less sales can give you a lot of profit.
You have made a bad choice if you have not checked on the googles split testing feature. Using this feature would help you in locating the ads that get the most CTR and also will help you rotate all the ads. Though you won’t have a high sale just because you got a high CTR. From what I have come across there are ads which make the lowest CTR but the highest sales.
[spin]Tracking your affiliate product is not an easy task and has lot of barriers. Until you inform the owner to place your ad in a decent page, he puts it in his thank you page. Though while some of them do this, most of them don’t. When you are directing traffic to a particular page using that keyword meant for that page it’s wise to send to a page on your website which has the ad words tracking code and then redirect them to the affiliate page. (If you did not get any clarity about this please inform me and I will make a video about it)|Promotion of an affiliate product most of the time means that there is limited access to track this. This can be done only if the owner of the product is contacted and a request is given to place your Adword tracking code on the Thankyou page of his website. Some owners accept to do it but some refuse. When you send the traffic to a customer built landing page (themed for that particular keyword, highly recommended), then it would be advisable to setup a page on your website such that when a visitor clicks a particular link, it will direct them to another page on your site that bear your Adwords tracking code. From that point onwards, it would then redirect them to the affiliate site. (If further assistance is required, you could leave a comment and I will create a video explaining the procedure).|If your sending the traffic to a custom built landing page (which should be themed for that keyword, and i highly recommend doing this) you can then setup a page on your site that when the visitor clicks a link or opts in it will first send them to another page on your site that has your Adwords tracking code and then will redirect them to the affiliate site. (If your unsure of how to do this then leave a comment and I will make a video for you).Promoting an affiliate product means you are very limited at being able to track this. Unless you contact the owner of the product and request he puts your Adword tracking code on his thank you page. Some do some don’t.
[/spin]
This method lets you identify the keywords which create more profit to the main affiliate site. Though you may not get the hands on the actual sales but this way you could get close to it.
You can also get more information by visiting adwords strategy which will help you to understand how to use Adwords more effectively.
Article By: Chris Forest
If you want an automated way to master Google Adwords on auto pilot then visit google shadow which is new technology that will help you to make money even if you dont have a website.
Read more...
Showing posts with label AdWords Tips. Show all posts
Showing posts with label AdWords Tips. Show all posts
Wednesday, March 4, 2009
Friday, June 22, 2007
Wanting to Start an Adwords Campaign?
When you are a newbie, you may be remotely familiar with Adwords, but yet, do not know what it is about and/or how to begin.
Or, it can be a frustrating situation, especially if you are trying to create ads for Google Adwords with the following mindset -- I don't know what I'm doing, but I'll give it a try. With that mindset, in most cases, you could lose most of your budget for a year, if not more. And yet, see no results. Ouch!
For those just beginning Mike Tekula article "11 Tips for Pay-Per-Click Success" may be just the answer to get you started. As always, remember, to set a budget for your Google Adwords campaign, and as he stated -- test, test, test.
For those who are at the Intermediate level and looking for a new angle to making money with Google Adwords, check out Adwords 180. Ian Rollinson, a qualified Google Advertising Professional, offers a technique that is base on the content network of Google Adwords. In fact, it would be great for the beginner as well, because he shows you how to keep costs down.
11 Tips for Pay-Per-Click Success
By Mike Tekula
This list details some very important points to keep in mind when creating or managing any pay-per-click campaign. Is this all there is to know about pay-per-click advertising? Absolutely not, but for those new to PPC it should serve as good place to start. Additionally, pay-per-click veterans or at least the moderately-seasoned will want to touch upon these points now and then to brush up on their fundamentals.
1) Do your keyword homework.
Use Google's free Keyword Tool or sign up for a WordTracker account to find out which keywords are the most competitive. The more competitive the keyword, the more expensive your clicks will be. While you're finding out which keywords are too expensive you'll come across some that aren't being targeted heavily by advertisers. Take a good look at these - they may be your keys to a successful niche campaign.
2) Don't bunch your ad groups.
You should be striving to separate your ad groups by keyword. Whatever your target, separate your keyword lists into closely related groups containing the same target words and write ads geared specifically to those words. Your ads will show up higher in results based on their quality, and search terms show up bold in results - a click-through rate booster.
3) Drive home your selling point.
What's your offer? Why are you better than the others? Remember that your ads are going to display with your competitors. The difference between a user clicking your ad and clicking a competitor ad is about 100 pixels on the screen - or a millisecond of time. You need to convince them that you are the one they want. You are better. Grab them.
4) Don't send users to your home page.
This is perhaps one of the worst things you can do to your Pay-Per-Click campaign. Internet users are notoriously impatient. Send them to your home page when they were searching for a specific product or service and see how fast they leave. Don't waste your advertising budget - send them to optimized landing pages.
5) Optimize your landing pages.
Your landing pages need to drive something home immediately for your users: "you have landed in the right place." They need to know that, yes, this is what they were looking for, here it is, here is why it is better than the rest and here's the easy thing they need to do to get it. In most cases you'll need to create multiple landing pages based on your different ad groups and keywords, but look at it this way - if your users aren't landing at pages geared exactly to their search phrases they'll leave and take your advertising budget with them.
6) Don't lie in your ads.
People aren't dumb. If you promise something in your ads you had better well deliver. Otherwise you'll not only waste advertising dollars but damage your brand. Be honest, and focus on points that make you stand out from the competition. Grandiose ad text might bring in clicks, but if it isn't the truth it won't bring in conversions.
7) Your domain name counts.
In most cases you can display a domain name that you own as the "display domain" but point the ads to a page on a different domain. Why does this matter? If you own a domain name that contains the keyword text it will show up bold and increase conversions. Enter the optimized domain as the displayed domain, point the ads to your landing pages and you can expect higher CTRs in most cases.
8) Utilize negative keywords.
Google has a new Negative Keyword Tool that will allow you to find negative keywords that you should specify for your ads. Negative keywords are those that you don't want your ads to display for. For example, if you're selling "blue widgets" you don't want to display your ads to those users searching for "free blue widgets." If you don't use negative keywords you are missing out on a chance to get more targeted traffic to your landing pages, and this can really hurt your conversion rates.
9) Test, test, and test some more.
The greatest thing about internet advertising is the ability it grants you to measure your success. It's easy to create A/B split tests with Pay-Per-Click advertising. Change one word, add a comma, include a value proposition. . .just make sure you only change one thing for each split or you won't know which variable it was that made the difference! You'll find out right away that this is a great way to optimize your click-through rates - just don't forget that clicks aren't everything!
10) Don't focus too heavily on CTRs.
Getting tons of clicks isn't always the name of the game. In fact, if you aren't using proper techniques to ensure that you're getting targeted traffic and sending it to well-optimized landing pages you can blow through your advertising budget in no time flat. Remember that the success of any advertisement is getting back more than you put in. It's an investment, not a cost - so do all that you can to better your rate of return!
11) Don't pigeonhole yourself.
We all know that Google AdWords is the most popular Pay-Per-Click service out there. Your competitors know it, your users know it - even your grandma might know it. It would be foolish to ignore Google as a venue for advertising, but don't forget that there are other search engines out there who offer similar services. Yahoo!'s new Panama search system is catching on, and Microsoft's adCenter is nothing to sneeze at either. Both companies are currently offering sweet promotional deals to new Pay-Per-Click advertisers to stay competitive so take advantage and diversify!
Mike Tekula handles SEO, SEM, usability and standards-compliance for NewSunGraphics, a Long Island, New York firm offering Search Engine Optimization, Search Engine Marketing, W3C-Compliant web design using full CSS layouts and all things web design/development.
------------
For an Intro into Adowrds check out Adwords Basic on My Affiliate place
Read more...
Or, it can be a frustrating situation, especially if you are trying to create ads for Google Adwords with the following mindset -- I don't know what I'm doing, but I'll give it a try. With that mindset, in most cases, you could lose most of your budget for a year, if not more. And yet, see no results. Ouch!
For those just beginning Mike Tekula article "11 Tips for Pay-Per-Click Success" may be just the answer to get you started. As always, remember, to set a budget for your Google Adwords campaign, and as he stated -- test, test, test.
For those who are at the Intermediate level and looking for a new angle to making money with Google Adwords, check out Adwords 180. Ian Rollinson, a qualified Google Advertising Professional, offers a technique that is base on the content network of Google Adwords. In fact, it would be great for the beginner as well, because he shows you how to keep costs down.
11 Tips for Pay-Per-Click Success
By Mike Tekula
This list details some very important points to keep in mind when creating or managing any pay-per-click campaign. Is this all there is to know about pay-per-click advertising? Absolutely not, but for those new to PPC it should serve as good place to start. Additionally, pay-per-click veterans or at least the moderately-seasoned will want to touch upon these points now and then to brush up on their fundamentals.
1) Do your keyword homework.
Use Google's free Keyword Tool or sign up for a WordTracker account to find out which keywords are the most competitive. The more competitive the keyword, the more expensive your clicks will be. While you're finding out which keywords are too expensive you'll come across some that aren't being targeted heavily by advertisers. Take a good look at these - they may be your keys to a successful niche campaign.
2) Don't bunch your ad groups.
You should be striving to separate your ad groups by keyword. Whatever your target, separate your keyword lists into closely related groups containing the same target words and write ads geared specifically to those words. Your ads will show up higher in results based on their quality, and search terms show up bold in results - a click-through rate booster.
3) Drive home your selling point.
What's your offer? Why are you better than the others? Remember that your ads are going to display with your competitors. The difference between a user clicking your ad and clicking a competitor ad is about 100 pixels on the screen - or a millisecond of time. You need to convince them that you are the one they want. You are better. Grab them.
4) Don't send users to your home page.
This is perhaps one of the worst things you can do to your Pay-Per-Click campaign. Internet users are notoriously impatient. Send them to your home page when they were searching for a specific product or service and see how fast they leave. Don't waste your advertising budget - send them to optimized landing pages.
5) Optimize your landing pages.
Your landing pages need to drive something home immediately for your users: "you have landed in the right place." They need to know that, yes, this is what they were looking for, here it is, here is why it is better than the rest and here's the easy thing they need to do to get it. In most cases you'll need to create multiple landing pages based on your different ad groups and keywords, but look at it this way - if your users aren't landing at pages geared exactly to their search phrases they'll leave and take your advertising budget with them.
6) Don't lie in your ads.
People aren't dumb. If you promise something in your ads you had better well deliver. Otherwise you'll not only waste advertising dollars but damage your brand. Be honest, and focus on points that make you stand out from the competition. Grandiose ad text might bring in clicks, but if it isn't the truth it won't bring in conversions.
7) Your domain name counts.
In most cases you can display a domain name that you own as the "display domain" but point the ads to a page on a different domain. Why does this matter? If you own a domain name that contains the keyword text it will show up bold and increase conversions. Enter the optimized domain as the displayed domain, point the ads to your landing pages and you can expect higher CTRs in most cases.
8) Utilize negative keywords.
Google has a new Negative Keyword Tool that will allow you to find negative keywords that you should specify for your ads. Negative keywords are those that you don't want your ads to display for. For example, if you're selling "blue widgets" you don't want to display your ads to those users searching for "free blue widgets." If you don't use negative keywords you are missing out on a chance to get more targeted traffic to your landing pages, and this can really hurt your conversion rates.
9) Test, test, and test some more.
The greatest thing about internet advertising is the ability it grants you to measure your success. It's easy to create A/B split tests with Pay-Per-Click advertising. Change one word, add a comma, include a value proposition. . .just make sure you only change one thing for each split or you won't know which variable it was that made the difference! You'll find out right away that this is a great way to optimize your click-through rates - just don't forget that clicks aren't everything!
10) Don't focus too heavily on CTRs.
Getting tons of clicks isn't always the name of the game. In fact, if you aren't using proper techniques to ensure that you're getting targeted traffic and sending it to well-optimized landing pages you can blow through your advertising budget in no time flat. Remember that the success of any advertisement is getting back more than you put in. It's an investment, not a cost - so do all that you can to better your rate of return!
11) Don't pigeonhole yourself.
We all know that Google AdWords is the most popular Pay-Per-Click service out there. Your competitors know it, your users know it - even your grandma might know it. It would be foolish to ignore Google as a venue for advertising, but don't forget that there are other search engines out there who offer similar services. Yahoo!'s new Panama search system is catching on, and Microsoft's adCenter is nothing to sneeze at either. Both companies are currently offering sweet promotional deals to new Pay-Per-Click advertisers to stay competitive so take advantage and diversify!
Mike Tekula handles SEO, SEM, usability and standards-compliance for NewSunGraphics, a Long Island, New York firm offering Search Engine Optimization, Search Engine Marketing, W3C-Compliant web design using full CSS layouts and all things web design/development.
------------
For an Intro into Adowrds check out Adwords Basic on My Affiliate place
Read more...
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