Context Linking
By Vickie J. Scanlon
Contextual linking helps to improve your ranking with the search engines. So what is it, and how do you go about using it.
Contextual Linking- Html
Contextual linking is the use of “html urls” within the body of your copy to direct not only your traffic, but to also entice the search engines to index your pages.
How do you go about doing it? I’ll explain using html, java script, and dynamic links as possible contextual links.
HTML
HTML is easy for the search engines, and they will not blurb or run from html.
Java script will give you no advantage with the search engines-it will not be indexed. It does not mean you cannot use Java Script, it just means to use little or no Java Script around something that you want the search engines to index.
Dynamic links-many search engines have a problem with-and will shy away from if it is to “dynamic for the search engines health”. In other words, if the bot feels that danger is ahead, it will back out of your web page, and, possible not index anything from that point further. Scary cat! But then again, who wants a crashed bot?
Keywords and your Url
Keywords as always is important. And the important keyword(s) should be used within your urls. What constitute an important keyword? It is the keyword that identifies the web page and it’s topic. So always keep it in mind when you are writing. As I always say, write first, and incorporate your important keywords into the copy afterward. Why? Never try to decrease the flow of the words or your thoughts just for keywords.
Your context – mean what you say, and say what you mean.
To conclude, if the search engines cannot figure out what the context of your web page or url means – then that will be abundantly clear when it is indexed.
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Showing posts with label context linking. Show all posts
Showing posts with label context linking. Show all posts
Monday, July 28, 2008
Saturday, September 10, 2005
How Do I Get Traffic To My Website?
Everyone is always trying to find ways to promote their site, to get it noticed by viewers and by the search engines. Here is an article that I wrote regarding my own journey to getting traffic for my website.
How Do I Get Traffic To My Website?
By Vickie J. Scanlon
Internet Marketing requires you to sale other people’s products or services, or if you have decided to create your own product, sale your own. But whether you are selling your own or others, we all have one thing in common – getting traffic to our websites. But what is most important is not just getting traffic, but targeted traffic. Thus, How Do you or I get traffic to our sites?
In my early beginnings on the Internet, I tried many methods of getting traffic to my website. I was definitely a newbie in training – some of the software or services that I bought did me no good. I found, at times, that it was truly difficult to decipher which was a good deal and which was not – who was honest, and who was not – but I guess it goes with the Internet territory – and you must always do your due diligence.
However, I have found three methods of getting traffic to my site or affiliate product or service – Buying it – PPC, such as Google, Mamma, Overture, linking or the hard one Search Engine Optimization.
Pay-Per-Click
If you have the money to invest in Google or some of the other search engines pay-per-click programs you can make some money. Here you create an ad or ads relevant to your affiliate program, and place a bid on the keywords you select. This takes time, energy, persistence and money – and research. Also, I would advise that you read your affiliate programs rules, as well as, the rules of Google Adwords before jumping into the pay-per-click arena. You usually have to put “aff” after your ad or something similar to that – it’s dependent upon the affiliate program you are in. The idea with pay-per-click is that you pay only when the individual clicks on your ad.
Linking
Linking can be by either paid or unpaid methods. The paid methods are paying for your link to be shown in Ezines, newsletters or on other peoples’ sites. It can be costly, so the best suggestion that I can give you is to research the Ezines, newsletters and or other people sites that you want to link with before buying. In most cases, if ezines are accepting advertising, you know they must have at least 500+ subscribers, or I should say, be sure that they have at least 500+ subscribers before advertising in their ezine. Know what you are getting before you put your money down – and as they always say, be sure to read the fine print.
The unpaid method is through article creation. This requires hard work on your part, but the return will be seen in the long term. Keep in mind, your articles should be relevant and address the subject matter of your site and products. Content reigns king on the Internet – and if it is relevant to their needs – they will eventually come to read.
Search Engine Optimization
Search Engine Optimization is basically the optimization of your web pages so that you can get a decent ranking by the search engines, and thus, to pull people to your website by it relevance. This is a difficult chore and needs to continually be worked at – and within the ethics of the Search Engines.
To conclude, getting targeted people to your site is really part of growing your business. And Internet marketing – well, it’s not for the faint-hearted, but for the determined, persistent individual who wants to really make a living on-line. Thus, if you really want to make a living on-line – don’t give up and promote.
Available on my website is additional information regarding SEO, Adwords, Adsense and more.
Read more...
How Do I Get Traffic To My Website?
By Vickie J. Scanlon
Internet Marketing requires you to sale other people’s products or services, or if you have decided to create your own product, sale your own. But whether you are selling your own or others, we all have one thing in common – getting traffic to our websites. But what is most important is not just getting traffic, but targeted traffic. Thus, How Do you or I get traffic to our sites?
In my early beginnings on the Internet, I tried many methods of getting traffic to my website. I was definitely a newbie in training – some of the software or services that I bought did me no good. I found, at times, that it was truly difficult to decipher which was a good deal and which was not – who was honest, and who was not – but I guess it goes with the Internet territory – and you must always do your due diligence.
However, I have found three methods of getting traffic to my site or affiliate product or service – Buying it – PPC, such as Google, Mamma, Overture, linking or the hard one Search Engine Optimization.
Pay-Per-Click
If you have the money to invest in Google or some of the other search engines pay-per-click programs you can make some money. Here you create an ad or ads relevant to your affiliate program, and place a bid on the keywords you select. This takes time, energy, persistence and money – and research. Also, I would advise that you read your affiliate programs rules, as well as, the rules of Google Adwords before jumping into the pay-per-click arena. You usually have to put “aff” after your ad or something similar to that – it’s dependent upon the affiliate program you are in. The idea with pay-per-click is that you pay only when the individual clicks on your ad.
Linking
Linking can be by either paid or unpaid methods. The paid methods are paying for your link to be shown in Ezines, newsletters or on other peoples’ sites. It can be costly, so the best suggestion that I can give you is to research the Ezines, newsletters and or other people sites that you want to link with before buying. In most cases, if ezines are accepting advertising, you know they must have at least 500+ subscribers, or I should say, be sure that they have at least 500+ subscribers before advertising in their ezine. Know what you are getting before you put your money down – and as they always say, be sure to read the fine print.
The unpaid method is through article creation. This requires hard work on your part, but the return will be seen in the long term. Keep in mind, your articles should be relevant and address the subject matter of your site and products. Content reigns king on the Internet – and if it is relevant to their needs – they will eventually come to read.
Search Engine Optimization
Search Engine Optimization is basically the optimization of your web pages so that you can get a decent ranking by the search engines, and thus, to pull people to your website by it relevance. This is a difficult chore and needs to continually be worked at – and within the ethics of the Search Engines.
To conclude, getting targeted people to your site is really part of growing your business. And Internet marketing – well, it’s not for the faint-hearted, but for the determined, persistent individual who wants to really make a living on-line. Thus, if you really want to make a living on-line – don’t give up and promote.
Available on my website is additional information regarding SEO, Adwords, Adsense and more.
Read more...
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