Saturday, January 21, 2006

How Do I Write An Ebook?

Sometimes, you need something or someone to jar the cobwebs out of your brain -- to get the creative juices following. The article by David Wells, helps you to brainstorm -- to help you to create your first ebook. I found it rather helpful -- and as to marketing research, it is very important. If you spend days, hours or months creating an ebook, and find it won't sell -- well -- that's a lot of hard work for nothing. Research your topic -- and look at all angles.

Now, for one other little suggestion. We all make typos, when we create. Why? The creative juices are flowing -- and sometimes the words just get jumbled, missed, mixed and Misspelled. Yes, I'm guilty of it too. So, my suggestion is several:

1. After creating your ebook -- spellcheck it.
2. Then you proofread it.
3. Then have someone else proofread it.
4. And then let it set for a couple of days. When you are first creating an article, ebook, or any piece of writing -- most of the time you're extremely pleased with what you wrote. But if you let the copy cool for a couple of days, and reread it -- you may find typos, and/or the need to reword or rework a paragraph.

I make these suggestions, because I have seen good pieces of work marred by typos. The information is great, but sometimes the reader can get distracted by the typos and in some cases irritated -- and thus, a possible bad review.

Well, enough of my preaching. On to the article . . .


How to Write an eBook
By David Wells

Before you begin writing, you should take some time to carefully consider what your product will be. Of course, it must be an information product, but that covers a lot of area…eBooks, newsletters, eZines, subscription sites etc…

If you’re starting your first site I highly recommend you choose an eBook for your product. It’s a much more finite thing than your other options - Far easier to manage.

So what do you write about?

You write about your topic in way that is useful, informative and actionable. Provide real information to your readers that they can put into action to their immediate benefit. Information that tells your prospects how to get something done.

If you’re an expert on your topic then this should be easy. You already know what problems exist in your topic area and probably more than a few solutions to those problems.

If you still have a few things to learn about your topic, that’s ok too. You have some research ahead of you. For me, the best way to do research is to read everything I can find about the subject and jot down important notes as I go.

Go back to your market research notes from the previous section. Re-visit each site and look carefully at what they’re selling. This information is invaluable when deciding what you should sell.

Most people assume that because a product already exists in a niche that there isn’t room for any other products. In fact, it’s the exact opposite. A product selling successfully in a niche is the best indication possible that the niche is profitable and active.

Now, don’t get me wrong. Don’t go out and copy someone else’s product. Use the ideas and principles behind the successful products in your niche to develop your own unique product concept.

Take your time revisiting your market research. Make sure you have a complete picture of the products and product concepts being offered in your market before you settle on what your product will be.

Look closely at the ads offering products in your topic market. What benefits do they promise? What is their unique selling proposition? How are they different from each other? What do they all have in common?

As you ask each of these questions also ask “How can I do it better and what can I do differently?” What can you offer your topic market that isn’t being offered? How can you offer more value than your competitors?

Once you have an idea of your product concept, write it down. Then spend the next thirty minutes thinking about it and re-writing it. Add as much detail as possible while trying to make your concept as simple and straightforward as possible.

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If you're looking to cut to the chase when it comes to writing an ebook -- look to
my website and "How To Write And Publish Your Ebook" by Edwards and Vitales
-- pros in the field of ecommerce. (The link redirects you to my site and my review of the book).

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