Adsense-Brand Advertiser Beta Test

Adsense -Brand Advertiser Beta Test

Google is always looking for different ways to bring new advertisers to Google. So what's new, or should I say, what's being launched?

Enticing The Brand Advertiser
Their new advertising push is toward brand advertisers. Brand advertisers are different then direct response advertisers, thus, they need a different approach.

Before I get any further, let me define the difference between a brand advertiser and a direct response advertiser.

Direct response advertiser
The direct response advertiser typically look for clicks and conversions from the campaigns they run on your site. Let's look at an example:

A direct response advertiser is selling a cellphone. Their sole purpose is for the user to click through and make a purchase or that cellphone seen in the picture, or another cellphone on their site.


Brand Advertiser
The brand advertiser is focused more on raising brand awareness, typically displaying ads for a product or service that the person may buy in the future. Example of a brand advertiser promotion example:

The person sees the advertisement of an add stating that a new cellphone by the specific company is coming out at a future date. Their purpose is to generate awareness among users.

Now that you are aware of brand awareness, can brand awareness ads be coming to your website or blog?

Good question? Maybe, maybe not. Brand advertisers tend to be more selective about the sites they run their ads on, as well as, where on the page their ads appear. So what is Adsense solution for Brand Advertisers?


New Adsense Beta Advertiser Feature
The new beta advertiser feature directed toward brand advertisers are:

1. New feature will allow brand advertisers to target their ads to ad units that are immediately visible when the page is loading. (Above the fold ads)

If your ads are above the fold you may say, okay, I may see some of these ads on my site. Not so fast. Adsense is testing a model that is "statistically-driven. The model will take into account various user experiences and situations (which includes different web browsers, monitor sizes, and screen resolutions).

If Google determines that the ads is above the fold, and fully on-screen when the browser window loads, you may see brand advertiser ads.

Adsense is hoping this will bring in more revenue to them, of course, and to publishers over time.