New FTC Rules Includes Fines on Bloggers

New FTC Rules Includes Fines on Bloggers

The FTC has released new guidelines concerning the use of testimonials and endorsements in advertising on social media sites and blogs.

The new rule states that any testimonials or endorsements by bloggers or social media users will need to be properly disclosed, if they have received payment for the testimonial or endorsement either in the form of money or the product itself from the company.

Reasons behind the new guidelines are several:

1. Transparency
2. Keep consumers safe

Thoughts on the changes are mixed. Some disagree with the rules and believe it's an invasion of a personal conversation. While others feel that it may in fact, lower the scam level on the Internet.

However, bottom line is that it could cost the blogger or social media user $11,000 per post if the rules are not followed.