Friday, October 2, 2009

Google Test More Search Options

Google tested many interfaces for displaying related searches: at the bottom of the page, above the search results, in the left or right sidebar. A recent experiment adds some related searches to the toolbelt, the sidebar that includes many advanced options.

Alistair Lattimore noticed that a search for [Circle on Cavill] returned a big list of refinements in the sidebar: restaurants, retail, apartments, for sale, map, parking, hotel, movies. Selecting one of the suggestions changed the query to [Circle on Cavill restaurants] or [Circle on Cavill retail], even though the search box didn't change the query.


Some would say that Google borrowed a Bing feature, even if Google tested it earlier or Hakia used it before Bing. What I find troubling is that Google combines site categorization filters like forums or reviews with search refinements.

Google continues to roll out some new search related enhancements as if sending a signal to the Bing camp that they are prepared for whatever threat that Microsoft’s search engine is slightly giving them the past couple of months. New on Google’s Search Option tools are nine new search options to filter search by – past hour, specific date range, more shopping sites, fewer shopping sites, visited pages, not yet visited, books, blogs and news.These search options are available right after Google gives you the preliminary results of your search, by simply clicking on the “show options” in the blue bar under the Google logo.

Here’s a brief description of what these 9 search options can do:

Past hour and Specific date range – Google’s little effort to make its search results more “real-time”, attacking of course Twitter’s threat. These two options lets you drill down to the freshest results that Google search can provide.

More shopping sites and Fewer shopping sites: – “more shopping sites” gives you additional commercial pages and display prices from those pages right in the search results. While “fewer shopping sites” lets you filter out many of those commercial pages.

Visited pages and Not yet visited – lets you filter search results either based on the sites you’ve visited before or sites that you have not yet visited. I particularly find this search option a real time-saver.

Books, Blogs and News - Gives you search results coming from Google’s Books, Blogs and News index

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