SEO Benefits and Drawbacks

SEO has it's benefits and drawbacks. If you can wait to see results, SEO is a good process to consider. If you can take the time, work with SEO, you can have traffic for a long time. Below, you'll find a quick look at some of the benefits and drawbacks of SEO.


SEO Benefits and Drawbacks
By Vickie J. Scanlon

SEO have it's benefits and drawbacks as you will soon see. But, if you're willing to learn SEO, you may find greater rewards for your website or blow. But first, let's define SEO.

SEO Defined

Search Engine Optimization (SEO) is the process of placing specific keywords within your content, so that you can get free visitors from any and all search engines that find your site. If you do the process correctly, you can receive targeted visitors for a long time.

However, learning SEO is a daunting process. First SEO is not static, and second, Google changes the algorithms it uses in an attempt to keep webmasters honest. Thus, if you decide to jump into the SEO game you must be aware that you may have to tweak your content and keywords from time to time. But it's doeable.

So what what are the benefits and drawbacks of SEO?


SEO Benefits

1) Permanent solution to getting traffic to your site

2) Only investment is your time-not your money.

3) SEO allows you to build an online presence over time

4) SEO placement goes across all search engines



SEO Drawbacks

1) SEO is a long term process, meaning, it may take 30 days to several months to see if the keywords you chose is giving you the results you want. And, if the keywords that you chose did not give you the results you want- traffic, sign up for a newsletter, etc., you will have to repeat the process once again.

Which means, it will take another 30 days to several months to see any results. I hear the groans out there now. And the under the breathe utterance of "There's always a catch!". There is, but if you expect to do little or no work and make a lot of money, it's not going to happen.


2) Your web pages can only account for a limited number of keywords. This is what is usually called "keyword density". Many say the optimum number of specific keywords should have a density between 1 and 3 percent. Using a keyword more, would be considered keyword spamming. If you spam the search engines, they can choose to penalize your site or ban your site completely.

3) If you choose keywords that are not relevant to your website, you'll get traffic, but no buyers.


SEO can give you a long-term solution to traffic. Though SEO can get traffic to your site, it's not a given that people will buy. That's a completely different area of concern- your landing page.

For additional information, you can check out my web pages on my website on:

SEO Basics
SEO Research