How Does Google AdSense Work?
Author: yarora
Article:
The web has evolved into a complex "organism" which, to some,
appears to have a life of its own. As the Internet has evolved,
so too have online marketers and publishers. The dot-com balloon
is said to have burst but savvy publishers have grabbed the coat
tails of the Google search monster and employ Google AdSense on
content-rich websites. Google AdSense, a pioneer for providing
content-sensitive advertisement, has been a boon to webmasters
looking for alternatives to amortize their web traffic.
The concept is simple: The publisher or webmaster inserts a java
script into a website. Each time the page is accessed, the java
script pulls advertisements from Google's AdSense program. The
ads are targeted and related to the content contained on the web
page serving the ad. If a web surfer clicks on an advertisement
served from Google, the webmaster serving the ad earns a portion
of the money that the advertiser is paying Google for the click.
Google handles all the tracking and payments, eventually
providing an easy way for webmasters to display
content-sensitive, targeted ads, without the headache of having
to solicit advertisers, collect funds, monitor clicks or track
statistics, any of which could easily become a full-time job.
While Google AdSense, like many pay-per-click programs, is
plagued by claims of click-fraud, it is clearly an effective
revenue source for many reputable web businesses. There seems to
be no shortage of advertisers in the AdWords program from which
Google pulls the AdSense ads. Webmasters seem less concerned by
the lack of information provided by Google and more interested
in cashing their monthly checks from Google.
The advancement of AdSense While Google's initial system was
fairly elementary, only providing publishers the option of
displaying a handful of advertising formats, the technology
behind even the first ads was anything but simplistic. The
technology used to employ Google AdSense goes far beyond simple
keyword or category matching. A complex algorithm is used to
determine the content contained on the web page serving the ad.
Once the content is assessed, and appropriate ads that contain
related content are served.
Early on, Google implemented a system that allows publishers to
filter advertisements from competitors or sites which they
deemed inappropriate. Google also allows vendors to specify an
alternative advertisement, in the unlikely event that Google is
unable to provide related content ads.
The succession of Google Google has come a long way in
understanding the needs of publishers and webmasters. Google now
offers a system that allows full ad customization. Webmasters
can choose from twelve text ad formats and can customize Google
advertisements to complement their website and fit into existing
webpage layout. The options provided allow webmasters to select
and create custom color palettes that match an existing
website's color scheme, making the ads a much more natural fit.
Many sites have been able to integrate ads into their site
design using different ad formats.
Sample sites with incorporated ads:
Online Reports Google recently took a huge step forward,
providing publishers the ability to track their earnings based
on webmaster-defined channels. Recent improvements to the Google
AdSense reporting have resulted in webmasters having the
capability to monitor an ad's presentation with customizable
online reports that can detail page impressions, clicks and
click-through rates. Webmasters now have the ability to track
specific ad formats, colors and pages within a website.
Webmasters can quickly spot and track trends. The new flexible
reporting tools allows webmasters to group web pages by URL,
domain, ad type or category, providing webmasters insight into
what pages, ads and domains are performing the best.
Reporting is real-time, allowing webmasters to quickly assess
the effectiveness of any changes. The new reporting makes it
significantly easier for webmasters to optimize and increase
click-through rates. Optional reporting allows webmasters to
monitor traffic, viewing both ad impressions and page
impressions.
Advertisers realize the benefits associated with having their
ads served on targeted websites, increasing the likelihood that
a prospective web surfer will have an interest in their product
or service.
Google still does not reveal what proportion of the advertising
revenue earned is paid to the webmaster serving the ads, but
they have made strides related to disclosure, recently lifting
the ban preventing webmasters from disclosing the amount they
earn through serving Google ads.
About the author:
actory.com
actory.com
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Monday, September 22, 2008
How Does Google AdSense Work?
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