Adsense Site Targeting Renamed To Placement Targeting

Adsense "Site Targeting" Renamed to "Placement Targeting"

Adsense has made several changes to their site targeting features. To begin, site targeting allows advertisers to select specific publisher sites to run their ads on.

Now for the changes-The first change is that they have renamed "site targeting" to "placement targeting" to reflect the targeting options they are offering. This is what the advertiser can do:

1) target their ads to an entire site,
2) target their ads to ad units or groups of pages - which is based on how the publisher has set up their ad placements through custom channels. Those who are not using channels may want to take the time to do a quick study.


Second Change

The second change is that advertisers can bid on placement-targeted ads on a cost-per-click basis. Before, advertisers could only bid on targeted ad on a cost-per-impression basis.


How will publishers make money?

They state that you'll generate earnings on contextually targeted CPC ads, as well as valid clicks on placement-targeted CPC ads. Since they are allowing all placement-targeted ads to participate in the ad auction with contextually targeted ads, this, they theorize will increase competition and your revenue.

Though they say this will increase earnings over the long run, I'm going with a wait and see attitude as how these changes will truly affect the publisher side.