Adsense- Click Ad Structure Changes

Adsense Click Ad Changes

Google has been very busy. They have made yet another change to their Google Adsense Ads, to help eliminate invalid clicks-aka click fraud. How?

Google has reduced the "clickable area of AdSense. They are now restricting the clickable area to: 1)The Title; 2) the bottom url. For those that were not aware- the ads before were clickable anywhere within the Google Ad, which made it easy for people to accidentally click on the ad. (Okay, it will help to keep some publishers honest, as well.).

This is a plus for Advertisers- and will hopefully reduce their costs; as well as, encourage more Advertisers to use Google.

Possible Minuses are as follows: Reduced revenue for Google- unless it is offset by more Advertisers using their service; and possibly reduced revenue for publishers.