Adsense -- Adsense Site Basics

I found this article by Darren Yates on Adsense Basics -- or as he says a Blueprint on creating an Adsense Site. The Article is rather informative if you are looking to build an Adsense Site.

The Adsense Site Blue Print
By: Darren Yates

A good money making Adsense site needs a number of elements in place before it will succeed.

In the article below I discuss technical assets and techniques you should be using. You should also consider the site design, but that's a whole other article.

I've broken down the basics below -


1: Regular Content Updates
Ideally you are adding fresh, unique, keyword targeted content to you site on a regular basis. Every few days at a minimum, daily if possible.

The search engines will come back to your site more often, rank it higher and in turn provide more traffic if you consistently add fresh unique content.

A naturally growing site gets the search engines interested and keeps them interested.

If you don't like to write or can't write then you can outsource this chore to a third party.

On the other hand you can also use freely available articles from the numerous article directories out there. This is not ideal because the content is not unique and will most likely be found on hundreds of other sites.

Another option is to use 'Private Label Rights' articles. These are articles that you buy and use as starting point for your own unique article. Essentially you re-write the PLR article. Don't be tempted to use these as is, otherwise you may as well use the article directories as your article source instead.

Which ever route you choose you should start with a good number of pages on which to build.

You need to place your Adsense directly into the body copy of each of your articles for the highest CTR (Click Through Rate).


2: Rotate Your Content
It's fine consistently adding new content but if your homepage stays the same you're seriously missing out.

You should endeavour to have content rotate on a daily basis on your homepage. This gives the impression of a site update. You can do this by hand or you can have a script on your site rotate content. I know which I would choose. :)

In fact I have a script that chooses a random article from the hundreds on my site and posts it automatically to my homepage for 24hrs before selecting a new article and doing the same again for the next 24hrs.

In essence to both visitors and the search engines my site is updated daily. :)


3: RSS Feeds
To further make you site appear to update regularly you should introduce a relevant RSS feed. I won't go into the details of exactly what RSS is here. If you're not sure do a Google. :)

Basically you will get fresh relevant links appearing on your site at regular intervals.

There are numerous site scripts available now to allow you to show RSS feeds on your site. When you choose one make sure it is either PHP, CGI or ASP. Don't use javascript!

The reason for this is that the above mentioned languages will display the RSS feeds as HTML which the search engines read as content.

Javascript will be ignored! It does not convert the feed to a search engine friendly format which the above languages will do.

If you are interested in a free RSS feed converter for your site email me at the site below.


4: Place Your Adsense Ads
You must place your Adsense ads within the body of your article. It's a proven fact that the area to the top right of the content receives the highest CTR.
Beyond the body copy the next two hotspots are across the top of the page and down the left hand side. The two areas that Net users naturally look to for a sites navigation.


5: Place Your Ad Links Ads
The Google Ad Links ads have been found to work best when placed either above or below the site navigation, again either across the top or down the left hand side.

A further boost can be had by 'blending' the look of the ads with your site navigation. By that I simply mean having your navigation match the ads in both font type, size and colour.

Many Adsense publishers have experienced a large boost in revenue after blending all there navigation to match their ads.


6: A Site Map
This is very important. Without a good site map to which you can add your newly uploaded content the search engines will never know you are updating your site. They'll never be able to find the new content without a link going to it.

Be sure not to forget to update your site map each time you add new site content.

There you have it. That's a general overview of a working Adsense site. Of course I haven't the space to go in to much detail but I hope you found what I have revealed of use. ;)

Darren Yates is the developer of Ad Injector. Software designed to boost your Adsense profits and speed up Adsense site creation. Sign up for the f.ree Adsense Mini Guide for more Adsense tips - http://www.ad-injector.com/

Information on getting started with Adsense check out my web page on My Affiliate Place
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Online Marketing --Your Customers Comfort Zone

When creating a homepage have you ever thought of it as the Transition Zone. Well, Paul Matthews makes the point that if your homepage creates a sales zone and not a transition zone, you could lose sales. It's like walking into a regular retail store -- if you feel comfortable you stay, if you don't you leave.

He states, acknowledge your visitor, don't begin selling to them at the get go -- give them time to look around and decide for themselves. Sometimes you, the webmaster, may be to close to the copy. If you're at a lost, have a friend or family member look over your copy -- and then ask them for their opinion on how your home copy presentation made them feel. And be sure to tell them, what they say will not hurt your feelings -- at least for very long, anyway.

Think about it, how do you feel when salespeople, jump in front of your face the minute you step on the premises. But then again, how do you feel, when you can't find a salesperson when you need the help. Either case, anger or frustration can cause the individual to click away.

With that being said, take a little time, and read the article below, and after reading the article see if you can improve your homepage -- or if you're one of the lucky one's, it's perfect already.



Website Copywriter Tips: Homepage Copy – The Transition Zone

Have you read Paco Underhill’s fascinating book, "Why We Buy," about the psychology of retail store shopping? One of his major tenets about brick and mortar shopping holds the key to effective homepage copy – something he calls the “transition zone.” If your homepage copy creates a sales zone not a transition zone, you could be losing sales.


The Transition Zone Explained

Think about the last time you visited a brick and mortar store… Maybe it’s raining or snowing outside. Maybe you just left the dry cleaner before arriving at the electronics store. As you first enter the store you constantly make adjustments to changes in lighting, temperature, sounds, and visual stimulation. You need to get your bearings. Underhill calls this part of the store the “transition zone,” a place for adjusting from outside to inside, not selling. Selling attempts in this early stage are lost. When does your homepage copy start selling? Unless your answer is never, it is too soon.


The Trade Show Lesson

I remember that the worst trade show booth to have was just inside the front door of the trade center. Instead of making sales I was giving directions, demoted from VP Sales to greeter, gopher. You would think that being first was an advantage. This position might be true in search engine ranking but not in trade shows booths. The fact is many people don’t even notice the first booth until they have completed their adjustment process. By that time they are well past the first booth and buying from booth number 4.

Most website visitors behave like trade show guests. Is your web site copy trying to close business in booth one or giving the visitor time to adjust to the new digs? Why not put your actual sales copy in booth two or three or four? Better still distribute the message across all three. After all, that’s where the customers are headed anyway once they have transitioned to your site.


Cushion Don't Convince

So if selling is inappropriate what can you do to make your homepage copy sell without selling? Effective homepage copy cushions the hard landing strangers feel when they first arrive at your site. A soft landing is a receptive landing. Why not use your homepage copy to give visitors what they need:

• Acknowledgement• Anticipation• Acclimatization

Acknowledge Your Visitors

Let’s go back to your recent store visit… You’re barely inside the door and the overly friendly sales clerk asks, “Can I help you find what you are looking for?” Most times this clumsy sales attempt is made too early in your transition to the store from your previous location. For most people shopping is an experience not a mission. Instead of being sold during their time of transition, most customers simply want to be acknowledged – greeted, recognized.

• How does your website copy acknowledge visitors to your site? • Does your homepage copy confirm that your visitors are in the right place? • Does your copy welcome them? • Does your web copy make demands of these shaky travellers too soon? • How does your homepage copy help them adjust to the change in environment?


Build Anticipation

You’re standing ten feet inside the store. And there it is, way over there - the outline of that gorgeous HD TV you’ve been after. As you walk towards this target your heart races a little as you anticipate getting up close and personal with your quarry. The closer you get, the more you notice the details of your treasure.

By putting products a little off in the distance smart retailers build anticipation. You know what it’s like. Details come into focus over time. Expectation increases.

• Where could you put your best offerings to heighten anticipation without killing transition?

• How can you replace assertiveness with anticipation?

• Wouldn’t it be a good idea to introduce your value proposition in your homepage copy, without demanding customer action right away?

• Where could you place the copy that supports this value proposition?

• Shouldn’t the remaining pages build expectancy and familiarity at the same time?

• How about making your web site copy one integrated “time release capsule”?


Deepen Acclimatization

Whenever copy goes against the customer’s natural order, it becomes a threat, losing credibility and any chance of influence. It doesn’t make sense to challenge the site visitor’s natural need for transition. Why not embrace this idea? Remember the old ABC’s of selling? Instead of “always be closing,” why not use the transition zone strategy “always be comforting.”

Think of ways your homepage copy can help your customers acclimatize to your site.

• Do you repeat your key ideas to build familiarity? • Is the look and feel of your copy consistent?• Does your copy give a snapshot of what’s possible on your site? • Is your navigation system explained? • Has your homepage copy briefly highlighted your content? • How can your visitors gain quick control of their journey?

That’s acclimatization. Now you’re ready to sell. YES!

Effective homepage copy smoothes the transition from stranger to guest using acknowledgement, anticipation, and acclimatization. Done well and it’s sales zone time for the customer. Done poorly and it’s cortisone time for you.


About This Author:
Website copywriter, SEO Copywriter Paul Matthews gets business. Receive your FREE website copy analysis and view more FREE articles in the series Web Copy Tips.
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Content, Keywords and SEO

In my wanderings I came across an article by Ed Rodriguez called "SEO Content Writing – Converting Artificial Keywords Into Natural Keywords" which I found rather interesting. This article gives you the how to of SEO Content Writing -- using natural keywords, as well as, artificial keywords in your article.

First and foremost, write the article on the subject matter that you want with the quality that you expect when you read an article. Then go back and see if you can revise and rework your copy to include the keywords or phases that you want to emphasize. Then begin submitting your article to the article directories.

Second, keep abreast of SEO information and keyword rules, or you will be penalized.

Third, keyword density, I would agree with Ed Rodriguez in the case of err on the side of caution. Go on the lower side of the 20% density, keeping you within the save graces of the search engines.



SEO Content Writing – Converting Artificial Keywords Into Natural Keywords.
by Ed Rodriguez

The Role Of Keywords Within SEO
One of the major aspects of search engine optimization (SEO) is the use of keywords both in the Meta tags of a site and throughout the website content. In particular, the density, the placement and the actual keywords themselves are hotly debated topics. It is certainly no secret that keywords play a vital part to any good SEO program, but because search engines like Google and many others change their algorithms on such a regular basis it may seem difficult to keep up with the current best practice. However, there are some good general guidelines to follow that should always ring true regardless of how you personally approach SEO.

Keeping Abreast Of SEO Times
It can be difficult to say at any given time what the keyword rules are when it comes to SEO content writing, but there are always common worst-practice factors that should be avoided completely. That is, search engines like Google will not only ignore your website content but they will actively penalize you for certain things.

Spam – The Big NO!
Search engines do not take spam, or the sites that contain it, lightly. This is the most important thing you should remember. It used to be ‘acceptable’ in the eyes of search engine robots for your content to be 100% keywords with absolutely no meaningful text. However, this practice of keyword cramming or keyword stuffing is now something that does not go unnoticed and you will face a penalty for using this technique. Yes, keywords are important but you also have to provide solid and informational text for your visitors.

So, What Is The ‘Correct’ Keyword Density Then?
Of course, this leads to the question of how to determine what is considered spam and what is considered an acceptable level of keywords within your text and again this is a topic that leads to debate between SEO experts, webmasters and content writers alike. The general belief was that including a keyword within your text with a range of 5% to 10% was best practice. It certainly wouldn’t get you penalized and it made it blatantly obvious that your site was relevant to that topic. However, some believed the figure could legitimately be taken as high as 20% without any negative search engine effects.

Err On The Side Of Caution
While these high densities of around 20% may not have got you penalized at one time it is increasingly likely that they will be regarded as being geared primarily towards search engines. Search engines do not want to display sites that are created for this purpose; their aim is to display websites that are geared towards visitors. As such, sticking to a lower percentage is likely to produce better results for you.

Playing It By The Rules
Keeping the keywords to this sort of level is an art, but it is not one that should elude most people. The art, of course, is to combine search engine optimization with informative content that will appeal to your visitors as well. In order to do this it is important that you use natural keywords.

What Are Natural Keywords And Artificial Keywords?
A natural keyword is one that you would use in everyday conversation relating to a given topic. In the case of your website, if you were to sit down and write 500 words of informative content you would find that certain words naturally creep into the article and appear several times. These are your natural keywords, but unfortunately natural keywords may not provide you with the results you require. For example, a little keyword research may prove that a natural keyword of “divorce attorney” is a very well searched phrase but there are also 2 million websites geared towards this key phrase. Further research may turn up the fact that “Find Divorce Attorneys” may be a little less popular with regards to searches but there are only 10,000 sites aiming for this keyword. This instantly improves your chances of being closer to the top of the search results and that coveted top spot.

Replacing Natural Keywords With Artificial Keywords
So, you now need to go back over the content you have already written and see if the term “Find Divorce Attorneys” appears within your content. In all honesty, it is quite unlikely that it would appear more than once, if at all. You have to make it fit into your content and you have to make it appear to do so naturally. Find the areas where you specifically used the keyword “Divorce Attorney” and see if you can swap the phrases with just a little alteration of the surrounding text.

Start From Scratch With Your Artificial Natural Keywords
Another method is to look for your artificial keywords before you begin and make sure you have them in the back (or the front) of your mind when you sit down to write your website content. Because you are already thinking of the phrase you want to use you will naturally include it within the content of your site. It’s not a trick, although you may want to consider it a subliminal tactic if you wish, but it will work.

The Result Of Keyword Conversion
By converting your artificial keywords into natural keywords you should be able to effectively optimize pages towards both search engines and your visitors and this will mean improved search engine rankings as well as improved conversion rates. Even a small increase in visitors combined with a small increase in conversion rates will show a good level of increase in your income so you should not overlook this technique.

About This Author:
Ed Rodriguez is the owner of Mysearcharoo http://www.mysearcharoo.com a metasearch engine part of the ISEDN network providing website owners affordable and effective search engine and advertising

For additional information, check my web page on SEO and Keyword Search



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Podcasting--Let The Fun Begin

I've been looking more and more into Podcasting. Yeah, I know, I'm a little behind, because now they are beginning to Audio Cast. But what is right for your site, and your confidence, your time, and your pocketbook will probably determine whether it is audio or video.

I going to begin experimenting with podcasting, or at least the audio part on my site. I'm just pulling everything together and investigating it further. Here is an article on getting started on a Podcast of your own.

Podcasting Let the Experiments Begin
By Vickie J. Scanlon

As you know podcasting is simply an audio file that is placed on a website. If it is combined with an RSS file -- people can subscribe to your feed, and listen to your words of wisdom at their leisure. This is a good thing, it is getting your words -- your voice -- your identity to the masses.

Podcasting -- Getting Started
Publishing your podcast is simple as well -- look to Blogger, TypePad, and then use Feedburner to convert your podcast into a feed.

Simple Way to Make A Podcast
The simpliest way to get setup and to start experimenting with your own podcasting-- is to simply get a microphone and of course, free software from Audacity.

Okay, as we all know, not many are comfortable with hearing their own voice -- but hey, it's your voice -- and the voice allows your listeners to know that, yes, I am a real human, and not a machine.

Once done, you will need to upload your podcast onto your server. The only limitations I see would be how much, or little space, you have on your server-- as well as the bandwidth usage.

Submitting your Podcast to Feeds
To get your podcast out to the masses, you will need to hit the directories that cater to podcasting. Well, one of the quickest way to get this done, is through Feedburner. Just check the "Podcasting button" and you will be directed to a page with all the information you need. In fact, they have a site called "PingShot" that will automatically notify the directories and web-based aggregators when you publish new content -- I mention this one, because it is free. No sense, paying for something if you are in the experimental mode, right? But . . .

There is still a learning curve here, and you will need to take a little time to devour some of the info on the different sites to get the information you want, as well as, how to use it. But it looks like podcasting is now the in thing. Will it last? I think it may. But it looks like the next, new and great thing coming to the Internet is the Video Casts. The only thing I see that may keep some from partaking in this media is the bandwidth and storage. But we will see.

Vickie J Scanlon -- Visit her site at: My Affiliate Place for tools, articles, ebooks, podcasting information, software, webhost providers, software and computers for the Afffiliate/Internet Marketing person online.

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Chúc mọi người có kì thi thật tốt

Sắp phải thi rùi!! chuc những người bạn tốt của mình thi tốt nghen@!

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Articles and How They Can Affect Web Traffic

As you may have already read, or heard, articles are a workable solution to getting traffic to your site. Many people want to discount this method of getting traffic because they feel they cannot write, or they do not want to write. Well, if you feel you can't write, why don't you give the Thirty Minute Writing System a shot before giving up and paying a ghost writer to get content.

If you are writing your own articles, that is great. If you can afford to do it, you can get a wider dispersion of your articles through one of many article submission services.

Using other people articles is great for content, and you do need this for your website or blog. But you also need articles that will drive traffic directly to your website.

Now, as to the type of article -- Have you noticed which articles get your attention at the get go? It is usually one that sets up a scenerio, or a real life problem -- and then goes about giving you solutions to that problem. As a matter of fact, some people have used this type of procedure in some of the forums that I have ventured into.

Here is an article that I written, "Writing Articles – Your Style and the Effects on Your Traffic", it will enlighten you to the articles that I have seen and read online -- and as a reader, the effects it had on me.

Writing Articles -- Your Style and the Effects on Your Traffic
By Vickie J. Scanlon

What should you consider when you are writing an article? Well, it depends upon what you want to convey to your reader. Do you want to inform, present the issues, or complain? How do these styles of writing, and the words you use, effect your readers and your traffic?

Information for your Reader
On the Internet, the most prevalent of articles is the informative article. Readers on the Internet connect to your article because they want to learn, or resolve an issue that they are currently facing. The “How To” or “factual” piece should present viable facts and possible solutions to the reader. These types of articles can increase your creditability on the Internet as an Expert.


Pro and Con Article
With this type of article you can slant the article either for or against. Or, you can present both sides, and let your reader draw their own conclusions. In either case, whether you are for, or against the issue, back it with facts. Why? As always, your creditability is on the line.


To Complain
Okay, this article really isn’t a type, but one I felt I had to address. In this case, the writer uses the article as a pulpit to express his complaints. If it is presented tastefully, you will get people to listen. However, if it is more of an “I’m mad at the whole world” scenario – then this writing, I personally feel, should be reserved to a blog – your own.


Example of my own experience with a complainer.
It has been my habit, to read several articles of a writer, just to get a feel for the author, and possibly see if a little of his personality may seep into the article.

Anyway, I came across this website, and read several of this individual’s articles. To my dismay, I found the articles that I read, biting and uninformative. I began to wonder if this person ever had anything good to say about anything, or anyone. So to give the individual the benefit of the doubt, I read several more articles. To my dismay, the complaining and criticism continued. I found it distasteful, uninformative, and with all the negativity that flowed through the person’s words, it actually gave me a headache. Needless to say, the individual lost my vote, and I clicked away. Lesson learned--if you complain – make sure you can support your claims – and don’t do it too often, or over time you will lose your readers.

There are positive and negative ways of presenting your words to your reader. The choice is yours as to how you want to present them (words). But remember, the click of the mouse is still the choice of the reader.

Vickie J Scanlon -- Visit her site at: http://www.myaffiliateplace.biz for free tools, articles, ebooks, how to info, affiliate opportunities, software and computers -- all geared to help the affiliate/small business person online.
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SEO--Is It Important

SEO, needless to say is one important factor to your success of getting traffic to your website, as well as, your position in the search engines. Is it easy? No. It is, as I have always said -- A work in progress. And if you do not have a large bundle of money to put toward PPC or other avenues of advertising -- SEO is something to consider. Trial and Error and Patience is the key to SEO.
Here is an article by Mark Flanighan that you may find interesting.



The Trials And Importance Of SEO


By Mark Flanighan

For affiliate marketers or webmasters who started a few years ago, pay per click marketing was the thing. Pay your price per click (PPC), measure this against how many clicks it would take to create a purchase and then calculate your relevant profit. But as time moved on, more and more entrepreneurs and corporations saw the benefits of PPC, pushed the price of clicks up to the extent, that is it no longer cost affective in certain industries to use, unless you have a high margin of return.

In many cases the only way forward now, is to try and get some free traffic from normal listings. So search engine optimisation (SEO) has now become more important than ever to balance out the costs of advertising.

You would think all you had to do was buy a book, learn the skills and apply to your website, but it isn’t that easy. First of all, the search engines do not tell you what the recipe is for a top place. They will tell you some rules what not to do, but all this does is guaranteed you will be listed, probably somewhere down at number 789 or so.

SEO is a skill that can only be learned by trial and error. Find someone who has made the errors and find someone who has been successful and learn from them. I say this because search engines like Google tend to change their algorithm every now and again, without any warning or knowledge of what they will be doing. It is not uncommon for a regular first page web page being taking down many pages in one swoop. The only way to keep abreast is to join some of the many SEO forums and hear it as it happens. It is almost like watching the news sometimes.

I have spent probably the last 18 months or so reading, learning and then adapting, making mistakes, getting successes then, falling lower in the rankings and staying there, then regaining again. The bottom line is, SEO can be a roller coaster ride and no-one should assume that once you have got the desired slot, you will stay there forever or even more than a day.

SEO requires continuous effort and time, study, training and much patience. It is no wonder, that respectable SEO companies charge a small fortune to keep your site high in the rankings, because of the time, up to date knowledge that is required. Anyone who does SEO on the cheap, either works for love or does not know the size of the challenge.

If you want to know how competitive SEO, the next time you do a search on any search engine, just look at how many websites or pages are competing for 10 places on the first page. Take the word SEO for instance. 175m, yes that is 175 million pages fighting for one of 10 slots on Google, granted multiple pages may be from one site and may be related to more specific search terms, but you get my point.

SEO is a rich get richer and the poor get poorer scenario. There are 10 rich people in the world and just fewer than 75 million poor ones. However it has to be said that SEO is here to stay and until the internet is replaced with something else, this will probably be the deciding factor whether you business will make a profit or not.

Mark is webmaster for SEO Training North East also Business Consultancy Cleveland and ICS


Check my web pages at My Affiliate Place to Learn about SEO and Keyword Search

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