What Is Google's Caffeine?

What Is Google's Caffeine?

What is Google's Caffeine? It is the new Algorithm update that Google will begin rolling out soon, if it's not already rolled out. Best guess is, it will mean better way of crawling the web, better at determining authority and reputation, beyond the typical PageRank, and speed.

Currently, per Google's Matt Cutts, Google's Caffeine is only going live at one of Google's data centers, but will eventually see full implementation after the holidays. Why? They didn't want to upset webmasters by releasing it before the holidays. I think that's a great idea, turmoil before the holidays can make for a great case of indigestion, and a restless holiday(s).

Google's Caffeine will not look or feel any different from the now popular Google search engine, but will work behind the scenes to improve performance-faster, better and more flexible results.

Undoubtedly, the new year will find web developers and search engine optimization people working hard to try and figure out the new algorithm changes against that of the old algorithm. Ah yes, in with the new, out with the old-and new headaches.
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google caffeine coming soon

As I (and many other top SEO/SEM blogs) have been reporting since mid-August, the big “Google Caffeine” major algorithm update is coming very soon. According to Matt Cutts (Google’s Head of Web Spam Department), the major Google Caffeine update will take place after the holiday season. To read Matt Cutt’s blog post about the Google Caffeine update, please visit the following link:
http://www.mattcutts.com/blog/google-caffeine-update/

In case you are interested, Mashable did an analysis of possible changes that might be part of the update back in August here:
http://mashable.com/2009/08/10/google-new-version/

Here is a very interesting video at the last Search Engine Strategies conference show with Matt Cutts about the Google Caffeine update:


Also, here is more talk from around the web about what might happen:
http://www.pcmag.com/article2/0,2817,2355684,00.asp
http://news.cnet.com/8301-1023_3-10394059-93.html
http://videos.webpronews.com/2009/11/11/googles-caffeine-live-at-one-data-center/
http://blog.searchenginewatch.com/091110-093955
http://www.imediaconnection.com/content/25086.asp

So it looks like we are all in for some changes together. From my experience from the last 2 major Google algorithm updates (2003 and 2005/2006) I always recommend to not panic and expect major fluctuations of the Google search engine result/rankings for your website. Since this is new for everyone in the SEO world, I recommend remaining patient and to continue marketing your website and business in a white hat manner and long term you should be just fine.

Of course, I will keep you updated (as everyone will in the SEO industry) with any major updates, roll outs, etc.

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