Google Adsense and Multiple Ad Networks

Google Adsense and Multiple Ad Networks

Google Adsense is making a new update for it publishers. Soon you'll be able to allow multiple ad networks to show on your web pages. In other words, advertisers outside of Google-certified networks will be able to compete with Adwords advertisers for your ad space.

Let's define ad networks according to Google. Ad networks are companies that partner with advertisers and publishers to buy and sell ads on sites they don't own themselves." This is similar to Google Adsense.


How It Works

This is how it is going to work. The ads from these ad networks will compete with Google ads on publisher sites. The ads that generate the highest revenue for the publisher will be displayed.

You, the publisher will have control over which networks can show ads on your pages. Within your Adsense account, you will be able to choose to opt out of receiving ads from specific networks or all networks completely-and continue with Adwords advertisers only.

If you want to block ads from an outside ad network you'll find a new section within your Ad Review Center to do so. This is how you can get to the section within your Adsense account:

1. Adsense setup
2. Ad review center
3. Go to section of allow or block ad networks
4. Click change
5. Review the ad networks you want to block. Move the ad network from the allowed to the blocked by clicking on the block url.
6. Submit and the changes are completed within the hour.


Certifying Ad Networks

Google will not give free rein to the ad networks. To keep the standard high, all participating ad networks will have to adher to Google standards for user privacy, ad quality and speed.

Bottom line, Google will require all Ad Networks that want to join to be certified.


Rules for You and the Ad Networks

Some ad networks also utilize interest-based advertising. For these ad networks, they will not be able to:

1. collect data for interest-based advertising, However, Google will allow those who comply with Google's user privacy guidelines to show ads using these tools.
2. You will have the ability to opt-out of showing ads based on user interests from these ad networks