Category Filtering Beta Testing By Adsense

Category Filtering Beta Testing By Adsense

Adsense is developing a much requested feature for publishers-category filtering.

What is category filtering? Category filtering will give the publisher a little more control over the type of ads that they can block from their website. You'll have specific categories to choose from, such as:

Dating
Drugs and Supplements
Get Rich Quick
Sexually Suggestive
Weight Loss
Politics
etc...


You can choose up to 5 different categories in which to exclude.

One nice feature is the percentage of recent revenue that the ads in each category is generating-this will give the publishers a better tool to predicting how the filtering selections will impact their revenue.

This may be a viable way for publishers to rid their website of irrelevant ads on their website or blog. However, this feature is now in only in beta testing. Which means that only a small select group of publishers are able to utilize the tool currently. Thus, we are going to have to take a wait and see as to when and if it is going to be offered to the whole Adsense community.