Google PPC/Adwords Changes

1. Google PPC/Adwords Changes

It looks like Google is making some changes to their Adwords Program, as well as, further explaining the two frequent programs Click Fraud (which affects advertisers) and Invalid Clicks which affects the Adsense user/Adwords user.

Adwords Changes to the Content Network

Google is rolling out some new features for Adwords for the content network. The features will benefit your earning potential and the effectiveness of the ads. Some of the features include:

1. Frequency capping-prevents users from seeing the same ads on your pages
2. Advertisers will see which site is performing best for their ads
3. Improved ad quality. They are going to implement a DoubleClick ad serving cookie on the content network. Their hope is to improve the experience of the users and to protect privacy but increase value for publishers and advertisers.


But there are also several other important questions that need to be answered. And that is what is the difference between an invalid click(which gives you no money) and click fraud (invalid click with consequences).


Invalid clicks Explained

Invalid click-are clicks that will not be charged against the Advertiser and thus, not be credited to the Publisher. These include extraneous clicks without value-such as second click of a double-click.

However, Click fraud is a completely different creature, that is intentional. So what is click fraud?


Click fraud Explained

Click fraud is the use of invalid clicks that is used with the intended purpose of driving up advertiser cost or publisher revenue artificially. Where do these invalid clicks come from:

1. publisher clicking on his own ads, or encouraging others to click on the ads
2. Users or family members clicking to support site/publisher
3. Third party programs with user incentives-such as paid-to-surf or auto-surf programs
4. Automated clicking tools, robots, deceptive software.
5. Third-party programs for purchasing fixed amounts of traffic, $10 for 1000 page views.

Obviously, any of these methods to artificially generate clicks, impressions, or conversions is prohibited by Google's program policy.