Elm Company X Chace Infinite - Designer Music

Designer Music-

Designer Music – Music has changed. Music is disposable. More people seem interested in the things that their favorite artists’ are into, more than their music. Today, everything design related has taken precedence over the music. It is as if the music is secondary to sneakers, clothes, hats, and gadgets. As a result, artists spend more time developing their product, and less time perfecting the music. Some artists even view their craft solely as a platform to launch merchandise.

Designer Music is an exclusive, limited line produced in collaboration with Chace Infinite of Self Scientific and Kevin Sanchez of Irvine. The series is inspired by the images and sounds that shaped Golden Era Hip-Hop. For those that know, the hats are intended to pay homage to the songs they represent. For those that don’t know, we intend to educate, and elevate.

Designed by Chace Infinite and veteran designer Kevin Sanchez , the hats are limited and only sold at select Elm Company dealers. Every hat is made in Downtown Los Angeles using the finest fabrics and craftsmanship.


Summetime - The Summertime hat was inspired by DJ Jazzy Jeff and Will Smith’s classic song “Summertime”, the quintessential Summer anthem from their classic album Homebase. Although Jeff & Will are considered some of the most commercial rappers of all time you can’t deny their groundbreaking classics like “Brand New Funk” , “Parents Just Don’t Understand” and “Summertime”. Not to mention, DJ Jazzy Jeff is one of the most respected and legendary DJ’s of all time.

Who can forget the images in the video? The classic Summertime BBQ seemed to capture the feel of the season. So we decided to take the inspiration from the BBQ scenes and created a hat that embodied the vibe of the song.

The fitted features a the traditional red/white gingham patterm, raised embroidery watermelon patch, and a sublimated cloud print liner. The Summerime hat also features a quote from the classic Summer anthem, which is also fitting ( pun intended) for the hat series “Just a little something break Monotony