Context Linking

Context Linking
By Vickie J. Scanlon

Contextual linking helps to improve your ranking with the search engines. So what is it, and how do you go about using it.


Contextual Linking- Html

Contextual linking is the use of “html urls” within the body of your copy to direct not only your traffic, but to also entice the search engines to index your pages.

How do you go about doing it? I’ll explain using html, java script, and dynamic links as possible contextual links.


HTML

HTML is easy for the search engines, and they will not blurb or run from html.

Java script will give you no advantage with the search engines-it will not be indexed. It does not mean you cannot use Java Script, it just means to use little or no Java Script around something that you want the search engines to index.

Dynamic links-many search engines have a problem with-and will shy away from if it is to “dynamic for the search engines health”. In other words, if the bot feels that danger is ahead, it will back out of your web page, and, possible not index anything from that point further. Scary cat! But then again, who wants a crashed bot?


Keywords and your Url

Keywords as always is important. And the important keyword(s) should be used within your urls. What constitute an important keyword? It is the keyword that identifies the web page and it’s topic. So always keep it in mind when you are writing. As I always say, write first, and incorporate your important keywords into the copy afterward. Why? Never try to decrease the flow of the words or your thoughts just for keywords.

Your context – mean what you say, and say what you mean.

To conclude, if the search engines cannot figure out what the context of your web page or url means – then that will be abundantly clear when it is indexed.