Wanting to Attract Local Business With Your Website?

SEO-Targeting Local Business
By Vickie J. Scanlon

Hitting local markets with SEO is something I've been doing a little research on. Why? One of my friends wants to attract local business, not global business. And who, most benefits from local SEO marketing? Your brick and mortar companies that is within your local area.

If you are a local business-and your product is not "global" in nature you really don't want to heighten your SEO campaign to the big three. Why? Your company will be getting traffic that is not their target market, or demographics.

So what are some of the things you should consider:

1. Target keywords- Include names that are local terms. Such as cities, counties, zip codes. For instance: "Johnson County horse auction".
2. Submit to local directories and web based yellow pages.
3. If you have a company name and address, be sure it is included in your About Page, because that will be picked up by the search engines.
4. Exchange links and banners with local businesses, so you can get local traffic.
5. Advertise with Google Maps-It’s Adwords based, but it geared specific to the local area of your business-and your ad will be seen on Google Maps, Google and across Google advertising network. These local ads are geared to go toward your company’s physical address. For more information on Google Local Ads Click Here

With SEO whether you are hitting a global market or a local market, it still takes time to see traffic coming your way. In most cases, about 3 months.