Different Types of Searches Can Be Confusing

Universal Search, Horizontal and Vertical Search-Confused?
By Vickie J. Scanlon

Let the search begin. Are you confused by the different searches. What searches you say? It is-universal search, horizontal search, and vertical search.

Horizontal search – Is when you do a normal search within Google and you will do a search across a wide spectrum of material to get results.

Vertical search – Vertical search is more niche driven. This is more of a narrow search: For example: If you do a search on medicine: the search would only drill down into that area of the search engine.

Though many not know it Google, does have vertical search. Some examples are: Patent Search, Product Search, Images, etc.

Universal Search- Universal search is well, interesting but confusing. But what is Google trying to do? Google universal search is a remake-or upgrade of regular search to a more – well, integrated search across many different niches. – Such as you get the regular search results with, news stories, books relevant to search, videos, images, and related searches that is relevant to your initial search.

What does Google say about the advantages for the webmaster when it comes to universal search. It is to your advantage, because now there will be more results that will be returned by the searchers search-which means more opportunities to reach out to your target market. If you want to see any of your content put into the universal mill you can check out Google’s Webmaster Central Blog for details.

Though, you may think that universal search, vertical search or your standard horizontal search is a little confusing-it all can be relevant to those who use search engine marketing as one of their marketing tools.