It depends on a number of things -- the topic of the site, the relevance of the ads to the site, and the purpose of the audience in visiting the site. A site that gives tips on finding a mortgage will attract users actively looking for a mortgage provider -- and will most likely click on the ads. That site can enjoy high click through rates. A dating site on the other hand where visitors are looking for dates, are not likely to be interested in the ads and hence CTR can be low.
Tuesday, December 11, 2007
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