Your Blog - Content and Personality

Your Blog- Content and Personality
By Vickie J. Scanlon


Content is what keeps your blog going. No Duh! But what goes into the content should be considered. Such as personality, frequency, and amount of content. I’ll explain.


Frequency of Content

Frequency of your content has been an up in the air type of debate for me. How many times should you update your blog? Well, through all my reading I’ve seen the following: some say daily, some say minimum of 3 times weekly, and others state a minimum of 1 time a week is mandatory. Okay, which way do you go?

The one post a week is really the true minimum. It will do two very important things: 1) keep people coming back; 2) keep the search engines updating your blog.

But if you choose the one time a week, the post should not be a short blurb. Why? You’re giving your readers little reason to stay around. And I personally would deem the effort as well, a lazy attempt to creating a blog. But again, it doesn’t mean that you should be writing them a book. That too, may cause anxious bloggers to ride the mouse to exit your blog.


Content with Personality

Content does not have to be boring. It can entertain while supplying valuable info to it’s readers at the same time. But what is important on a blog is that it should present your personality, through your own words. That is what draws people to your blog. If you maintain a formal, unapproachable style- it can be boring not only to your readers, but also to you.

That does not mean you cannot have guest writers on occasion. This can add variety and give additional information to your readers, on areas within your niche that you are not as well versed on.


Blog and Content Management

As your website grows, you may find that your articles are beginning to become unmanageable and a time consuming venture when updating your website. A blog can be a great solution to content management of your articles. And what I am finding, a better vehicle to getting your content read and your website noticed.

To conclude, go for quality content and differentiate yourself with your personality and your own views. This will keep your readership interested and coming back for more.