Google Rolling Out- New Ad Management Feature

Google is rolling out it's new ad management feature. Which is rather impressive and can save you a lot of time once you do the initial setup.


With the initial setup you will be asked to identify the ad. For example: if you have a 250X250 ad that you are only going to place on one web page you could name it - MyPage 250X250 with the desired format that you created earlier. You can then preview the ad before you place it on your web page and then after you place it on your web page (within your Google Account you can enter the url where the ad is and see how it looks on the ad).

How is this going to help you? Well, this is where the editing feature comes into play. Let's say that you are experimenting with different colors and you find that the color of the AdSense unit is not working for you. No problem. You can 1) create a new color scheme or, use an old color scheme and update your Adsense code-with the edit feature. These new changes will be seen on your web page within 10 minutes, without you manually going in and changing it yourself.

What about your Old AdSense Ads? Under the Manage Ads, you can paste in any older AdSense for Content code into the field to convert it to the new AdSense unit code. And again, for the first time, you will need to manually enter the new unit into your web pages.


Recap of Benefits:
1. Allows you to preview your AdSense Unit before putting it on your web page
2. Allows you to preview your AdSense Unit by entering the url
3. Once set up with the new system, it allows you to change your AdSense Units without manually going into the page to update-the change takes effect directly within your Google AdSense Account.
4. Allows you to enter your old Ad units into the new AdSense Code system
5. Ads flexibility in AdSense conversion

Cons:

1) If you have multiple sites with AdSense, the initial setup will take a little while to convert over to the new Ad Management System.
2) If you want a different size Ad, you will have to Get Ads, and manually set it up as before.
3) If you created your ad code through one of their partners-Blogger, DaDa.net or Apple iWeb, you will continue to use the standard ad code.

If you don't see it in your account yet, don't worry it will be there soon. They are still in the process of rolling it out to all it's publishers.