Content-How Important Is It?

Content-How important is it?
By Vickie J Scanlon


Content is a very important factor to your website. Why? It is what draws the search engines and then the traffic to your site. But what is it?


What is Content?
Content can be the written word that describes your products and services or it can be useful articles that draw your visitors and the search engines to your site. And to say you have content on a page means, you need at least 50 words of quality content for products and services; for an article, it should be at least 250 words long, but preferably longer.


Content and Blogs
Content on blogs, as you know, are content driven - people have different views as to how much content should be within a blog article. Some say, your articles should be at least 250 words or longer, others suggest a small amount of information that can be quickly read. Rather confusing isn't it?

At minimum, you should have at least one blog entry a week. If you go with the one entry a week- it should be a quality article of 250+ words.


Focused Content
Search engines and visitors love content. The content should be focused to your website or blog theme. Why? People who come visit expect that you stay on track with your theme, that is why they have visited your site in the first place.


Writing Content
Each individual has their own method of writing. For me, I write the article first, with several keywords in mind. Then after I write the article, I go back and intermingle the keywords into the copy. I try to do it in this manner because I do not want to lessen the flow of the article, or it’s purpose - for my readers and the search engines.


Keywords and Content
Yes, keywords are a part of the SEO process. Though some say that SEO is not necessary- I tend to differ with that thought. Anything that is information based, really does rely on organic SEO.

So keep your keywords in mind, but don't go overboard. Too many keywords can be very distracting and annoying, leaving your reader frustrated, the search engine red flags flying (keyword stuffing) and possibly your website penalized.

To conclude, content is good, but quality content will bring your readers back for more. So try for quality and your content will work for you for more than one day, but for years.