Take the Sting Out Of Podcasting

Podcasting has been coming into it's own since, I believe, 2004. It's a new concept, and a new way to reach your customers, and for your customers to get to know you, as well, as about you. They realize that the owner of the website they frequent is real, and has a voice.

If you want to do some podcasting, want to learn, and don't want to invest a lot, then read on. How about, just the cost of an ebook?

Podcasting – Is It Right For Your Website?
By Vickie J. Scanlon

I have been seeing the word podcasting floating around the Internet for a while. And actually read an article that stated it’s arrival. However, it never really gave me any information about Podcasting. And yes, my curiosity got the better of me. I decided it was time to find out more about podcasting, and learn the what and how—and if it could help my business. And, most importantly, how much I would have to spend to partake in this new technology.

What is Podcasting?

Podcasting is simply a web blog that is in an audio format. And the audio portion is presented by way of an MP3 file. In essence, it is your own radio broadcast, relating to anything you want. The transmission of the podcast is through an RSS (Real Simple Syndication) technology.

How Can I Use It In My Business?

How Can I Use It In My Business? To me, that is the most important question to answer. Why get the technology if it is not going to be of any use to you. Right? Well, I feel that it can be of use to any business. For example: let’s say that your site is based around a niche market, say cats. You could base your podcast on your niche market, supplying them information and tips about cats, with an audio, and then tell them to follow up to your website or blog, for that matter, for additional information.

What can audio do for your business? It puts a voice behind the website, and makes you a real person. And, by also supplying the same information, with follow-up material in your blog, you have made a connection. You are now a real person, with a real voice, and not a façade.

Where can I get a Podcast?

If you’re new to podcasting, know very little about it, and want to see if it can fit your needs on your site-look at my articles Podcasting Overview to give you information on podcasting and how you can make money with it. And Mechanics of a Podcast , which gives you the basics of starting a podcast.