I found Linda Bustos article "Ten Tips To Clear Search Engines of Negative Press" a very interesting article. It is helpful to those who do have the negative press, but it is also helpful to those looking to improve their image in the search engines.
Negative Press is not a fun business for a business online or off-line. It's how you handle it, and your customers that will determine if you can succeed in repairing the damage.
For instance, I will not mention the company's name -- but, this company would monitor a lot of the product rating sites to see if there was any bad marks placed against their company- then, if there was a bad comment, the company spokesperson would send a follow-up comment to have them please contact them with the information, and they would resolve the issue. What does that show me? The company is customer-oriented and knows that the customer can make or break their business. (I bring this up because there are some companies that forget the customer, especially if they become too much removed from the customer-base.)
She also brings up the Wiki and the AboutUs.org and LoveToKnow.com -- to give people a little more information about your company. You can learn a lot from this article, whether you are a business or a sole proprietor looking to find ways to promote your business.
Ten Tips To Clear Search Engines of Negative Press
By Linda Bustos
What do you see when you search for your company or brand name? Is there anything on the first page of the search engine results that you wouldn't be proud to display on your home page? Consumer review sites, blogs and forums have made it easy for anyone to say whatever they want about your company, whether they be disgruntled customers or competitors who like to play dirty.
If you're in a situation where negative publicity is front and center in search results, there are ways you can reclaim search engine real estate for your corporate identity. Though you can't make negative results disappear from the search engine indexes entirely, the following strategies can help them slip off the first few pages of search engine results.
1. Good Old Fashioned Networking
Even if you take none of the advice following in this article, the first thing you should do is contact the webmasters of the sites in question with a polite request for removal of negative comments. There's a good chance they'll be willing to co-operate. Note that, even if they do remove the listing, the cached pages may remain in the search engine indexes for some time. But users who click through the search engine results will land on a page with the comments removed.
Check out some of the sites that already have something good to say about you. Send them an appreciation note, and offer them a link back from your site. You could even create a special page called "Gary's Garage On The Web" (if that's the name of your business) or "Press Room."
2. Tap Into the Power of Wiki
Wiki websites allow users not only to add their own content, but also edit pages. They get their name from the Hawaiian word "wiki wiki" meaning "rapidly." There are many wiki pages like AboutUs.org and LoveToKnow.com that you can use to create content about your company. If your company name is "notable" enough (meaning there are objective third party sites that already have pages citing facts about your company), you might also be able to create a page in Wikipedia. This is easier if your company is publicly traded.
3. Raise Your Profile
Some websites like PR.com allow you to post your company's profile. An annual fee might be required. It's not easy to find these sites, but you may find some opportunities by searching your competitors' names and discovering where they are listed.
4. Wet Your Pen
Articles can help you kill three birds with one stone. Not only can articles rank for your company name, they also build valuable backlinks to your site and position you as an expert in your field. You can use your company name in the resource box at the end of an article along with a link back to your site.
Using your company name in the article body gives it a better chance of ranking well. You can research potential sites to submit your article to by searching for one of your industry keywords in a search engine like this: "car mechanics" + "submit article." Or submit it to various article directories like Article Alley.
5. Become A Socialite
Using social bookmark sites like Netvous and Del.icio.us is an easy way to quickly create a page that ranks for your name. You can create an account for yourself that bookmarks all of your positive press, and anything interesting on your website, such as articles or videos. Make sure you use your company name in the titles of the articles (even if they are not the real titles) and in the descriptions. Although this may seem to be "spamming" the bookmarking sites, it really is not, as the purpose is to create a page that ranks for your name, and there is no ethical reason why you should not be able to create an account that keeps track of all your company's press.
You are simply choosing to make the list public for those that may be interested.
The links themselves are not given much weight by search engines, but you have an opportunity to use your company name in the titles and descriptions of your bookmarks and photos. Make sure you make good use of the tagging feature, using general keywords as these will also begin to rank for your name. For example, Gary's Garage should tag: "Garys Garage," "garage," "autobody," "mechanic," "mechanics," "body shop," "car," "auto body" and so on. When you are first starting out, the more popular tags will start appearing on pages 1-5 in Google. They will eventually drop off as Google finds and indexes your content as you get it out there on other websites.
6. Become A Lensmaster
A company blog is certain to rank well, and it's easier than ever to create one with Squidoo.com. When you create a "lens" for your site, you can easily upload pictures and also make use of tags. Unlike other blogs, Squidoo won't show the posting date, so your lens won't look neglected if you ever stop posting. You can build your blog's link popularity by submitting it to blog directories like LSBlogs and BlogHub, and linking to it from your site.
Once you've done that, why not drop some other lensmasters a line and exchange lensroll links (Squidoo's answer to blogroll). This may be a tactic that is passee in search engine optimization link building, but remember that Squidoo is a community. So it's not as much link building as networking. In my experience, Squidoo lensmasters are quite keen to cross-promote.
7. Broadcast Yourself
Do you have promo videos or other visual media about your site? Why not create a channel on ? .
8. Explore Shopping Engines
If you sell products online, consider listing them in comparison shopping sites, or "shopping engines" like Shopping.com, Bizrateor Nextag. If you are not ready to manage a new e-commerce channel for many products, you might consider listing one product in one engine to start.
9. Use Directories For Deep Links
Search engines still consider a page's number of relevant backlinks to be a strong indicator of quality and relevance to a search term. Octopedia, WorldSiteIndex and Microsoft's Small Business Directory are a few examples of solid directories that allow you to link to deeper pages of your own site, like your About Us page, to help raise their rankings for your company name.
10. Post An E-Help Wanted Sign
Leverage the strength of sites like Craigslist.org to post your company's current job offerings. Make sure you use your company name first in the posting headline: "Gary's Garage Now Hiring Junior Grease Monkeys," for example. This will ensure the title tag for that page is optimized, which is very helpful for SEO. And make sure to describe your company in the ad, repeating your name three or four times.
Tracking Results
I strongly recommend setting up an account with Google Alerts (free) which monitors the top 50 results, or with Google Alert, a professional tracking system that will monitor the top 200 results for you for as little as $4.95/month. You will be notified daily when new references to your name have been found in Google - not only to see when your articles, profile pages, blog posts and so on get indexed, but also to keep on top of any new negative or positive references to your name outside of your own reputation management efforts.
How Long Will This Take?
Results may vary but they won't come overnight. You will get out of your reputation management efforts what you put in. It could take anywhere from a few months to a year. Expect monitoring and tweaking your strategy to be a long-term activity. As new pages are being added daily to the Web, search results for your name can fluctuate daily, even hourly.
The danger with social media optimization for reputation management purposes is that whatever you create easily through social media sites can easily be re-created by users disgruntled with your company. Using sites like 43Things to quickly create a high ranking page using your name in the title bar for "Buy XYZ Product" can attract similar posts like "Boycott XYZ!"
Wrapping it Up
As the World Wide Web turns, you may come across new or different ways to help your cause, especially as social media sprockets keep creating new opportunities. If SEO's not your bag, consider hiring a consulting firm skilled in copywriting and public relations. The key is to look at reputation management as a long term activity and to take advantage of all the options you have to keep the search engine results positive.
About the Author:
Linda Bustos is the Marketing Director for Image X Media, a Vancouver web design and Internet marketing firm. She also blogs about social media and business.
Read more...
Friday, February 9, 2007
Friday, February 2, 2007
Buying a Desktop-What You Need to Know
With things changing all the time -- computers included, sometimes it's hard to know what to buy and what not to buy. My sister came to me the other day, and stated, "I want to buy a new computer, what should I consider?" Well, that's a pretty general question. So the best I could come up with, was to suggest that she concentrate on the 3 Ps' and then go after all the other bells and whistles she wants--you'll understand once you read my article. Thus, the creation of my new article --"Buying A Desktop Computer-What I Need To Know?".
With the new Vista operating system, you will be surprised what many of the computer gurus are suggesting as to ram--1 gig! There is a lot of bells and whistles on the new operating system -- and maybe, just maybe it could still be in the bugs stage. Anyway, most feel that Vista will take 5 years to take hold. From a business standpoint, I would assume that XP Professional will be the standard, at least until, more people learn of Vista's possible quirks and issues-if any, and the new computer peripherals software forces them to upgrade. I believe, for myself, I'll stick with XP Professional, it's efficient, dependable, and takes less ram to run.
Anyway, here is my article for you to review and read:
Buying A Desktop Computer-What I Need To Know?
By Vickie J. Scanlon
If you are working on the Internet or even if your job entails being in front of a computer on a daily basis, then you know that your desktop is an important asset to the way you make your living. With that being said --what exactly are some of things to consider when buying a computer?
First, you should consider the 3 "Ps" -- power supply, processor and price, then your operating system and ram.
Power Supply
I know it may seem strange for many to hear someone advise you about, of all things, your computer's power supply, but your power supply is important. Your power supply is the heart of your PC system, supplying the electrical power to every component in your system. In fact, without enough power you'll not have much success at running your peripherals. When you add another hard drive (add 25 watts max), CD drive (add 20 watts max), or even when you add something to your motherboard, it will increase the strain on your power supply.
Thus, if the power supply is not adequate, and your computer is running at peak capacity all the time, it can cause data corruption, random crashes, and complete computer failure (need a new computer). Remember, excess wattage on a power supply is safer than not having enough.
If you're planning on purchasing a new computer it is wise to keep in mind any additional peripherals that you may want to add to your system in the future. In most cases, 250 to 300 watts is adequate for normal uses. However, if you are doing road warrior type of work or into gaming and you're looking at purchasing an extreme PC or top-flight gaming system then 500+ and higher should be considered.
Things to consider when buying a power supply
1) Make sure power supply you are purchasing is compatible with system. If the power supply is not compatible, you may have a flaming torch in your room.
2) Keep in mind possible additional peripherals that you will add.
3) The purpose of buying the computer (gaming, etc)
WARNING: A computer power supply can hold an electrical charge for up to a week even when it has been shut down for a week. So have someone that is knowledgeable about electricity and computers-remove the old and put in the new power supply for you.
Processor
Every processor on the market can do the basics: such as web browsing, email, and can in fact, handle most tasks with ease. But for the power users wanting to upgrade their processor; take a close look at the DUO Core 2 -- that will give you the speed you need --it's like having two processors in one.
Tip: Vista operating system and it's many bells and whistles will run far smoother with at least a 800mHz microprocessor.
Operating System and Ram
At this moment and time, I would recommend Windows XP Professional for an operating system -- because it is a stable system with the bugs worked out. For either the XP Professional or XP Home Edition version you should have at least 512 MB DDR Ram to allow your operating system to run smoothly. If however, you are thinking about upgrading to the Vista operating system, 1 GB of Ram is suggested.
In addition, keep in mind the type of work you are doing, or will be doing with your computer, an adjust the ram to fit the bill. For instance, if you work on the Internet, work with multiple windows open at one time, or you're anticipating additional challenges down the road, move the memory up to 1GB if you can afford it. The 1GB of memory will allow you to run additional programs simultaneously, without jeopardizing your speed and performance level.
Tip 1: If you can finish a cup of coffee and your program is still loading -- you may need more memory.
Price
Since everyone's has a different budget, I will simply say, get the most computer you can get at the price you can afford. And remember; consider power supply, processor speed, and ram first, and then your peripherals. Why? It won't matter what peripherals you have if you don't have the power.
Hard Drive
The hard drive is another important factor to consider. If you have a small hard-drive and you want to do something like video editing -- you will be very hard pressed to getting it done. And since the new programs are getting larger and larger, more hard drive space is going to be gobbled up rather quickly.
For example, Microsoft recommends the minimum of a 20gb for computers to run the Vista Operating system. So if you are looking at the Vista Operating System, I'd get as large as a hard drive as I can -- with a hard drive minimum starting at 60 gb.
TIP 2: If your hard drive is half-full, don't be surprised to notice your information loading slower than usual. You'll be in need of a larger hard drive soon.
To conclude, when buying a computer always remember to take care of the 3 Ps, your operating system and ram. Then consider your wish list of peripherals, while keeping a close watch on your purse strings.
Click the link if you need a little more detail about buying a desktop
Vickie J Scanlon -- Visit her site at:http://www.myaffiliateplace.biz/ for free tools, articles,ebooks, how to info, affiliate opportunities, travel and tech accessories, software and computers -- all geared to help the affiliate/small businessperson online.
Read more...
With the new Vista operating system, you will be surprised what many of the computer gurus are suggesting as to ram--1 gig! There is a lot of bells and whistles on the new operating system -- and maybe, just maybe it could still be in the bugs stage. Anyway, most feel that Vista will take 5 years to take hold. From a business standpoint, I would assume that XP Professional will be the standard, at least until, more people learn of Vista's possible quirks and issues-if any, and the new computer peripherals software forces them to upgrade. I believe, for myself, I'll stick with XP Professional, it's efficient, dependable, and takes less ram to run.
Anyway, here is my article for you to review and read:
Buying A Desktop Computer-What I Need To Know?
By Vickie J. Scanlon
If you are working on the Internet or even if your job entails being in front of a computer on a daily basis, then you know that your desktop is an important asset to the way you make your living. With that being said --what exactly are some of things to consider when buying a computer?
First, you should consider the 3 "Ps" -- power supply, processor and price, then your operating system and ram.
Power Supply
I know it may seem strange for many to hear someone advise you about, of all things, your computer's power supply, but your power supply is important. Your power supply is the heart of your PC system, supplying the electrical power to every component in your system. In fact, without enough power you'll not have much success at running your peripherals. When you add another hard drive (add 25 watts max), CD drive (add 20 watts max), or even when you add something to your motherboard, it will increase the strain on your power supply.
Thus, if the power supply is not adequate, and your computer is running at peak capacity all the time, it can cause data corruption, random crashes, and complete computer failure (need a new computer). Remember, excess wattage on a power supply is safer than not having enough.
If you're planning on purchasing a new computer it is wise to keep in mind any additional peripherals that you may want to add to your system in the future. In most cases, 250 to 300 watts is adequate for normal uses. However, if you are doing road warrior type of work or into gaming and you're looking at purchasing an extreme PC or top-flight gaming system then 500+ and higher should be considered.
Things to consider when buying a power supply
1) Make sure power supply you are purchasing is compatible with system. If the power supply is not compatible, you may have a flaming torch in your room.
2) Keep in mind possible additional peripherals that you will add.
3) The purpose of buying the computer (gaming, etc)
WARNING: A computer power supply can hold an electrical charge for up to a week even when it has been shut down for a week. So have someone that is knowledgeable about electricity and computers-remove the old and put in the new power supply for you.
Processor
Every processor on the market can do the basics: such as web browsing, email, and can in fact, handle most tasks with ease. But for the power users wanting to upgrade their processor; take a close look at the DUO Core 2 -- that will give you the speed you need --it's like having two processors in one.
Tip: Vista operating system and it's many bells and whistles will run far smoother with at least a 800mHz microprocessor.
Operating System and Ram
At this moment and time, I would recommend Windows XP Professional for an operating system -- because it is a stable system with the bugs worked out. For either the XP Professional or XP Home Edition version you should have at least 512 MB DDR Ram to allow your operating system to run smoothly. If however, you are thinking about upgrading to the Vista operating system, 1 GB of Ram is suggested.
In addition, keep in mind the type of work you are doing, or will be doing with your computer, an adjust the ram to fit the bill. For instance, if you work on the Internet, work with multiple windows open at one time, or you're anticipating additional challenges down the road, move the memory up to 1GB if you can afford it. The 1GB of memory will allow you to run additional programs simultaneously, without jeopardizing your speed and performance level.
Tip 1: If you can finish a cup of coffee and your program is still loading -- you may need more memory.
Price
Since everyone's has a different budget, I will simply say, get the most computer you can get at the price you can afford. And remember; consider power supply, processor speed, and ram first, and then your peripherals. Why? It won't matter what peripherals you have if you don't have the power.
Hard Drive
The hard drive is another important factor to consider. If you have a small hard-drive and you want to do something like video editing -- you will be very hard pressed to getting it done. And since the new programs are getting larger and larger, more hard drive space is going to be gobbled up rather quickly.
For example, Microsoft recommends the minimum of a 20gb for computers to run the Vista Operating system. So if you are looking at the Vista Operating System, I'd get as large as a hard drive as I can -- with a hard drive minimum starting at 60 gb.
TIP 2: If your hard drive is half-full, don't be surprised to notice your information loading slower than usual. You'll be in need of a larger hard drive soon.
To conclude, when buying a computer always remember to take care of the 3 Ps, your operating system and ram. Then consider your wish list of peripherals, while keeping a close watch on your purse strings.
Click the link if you need a little more detail about buying a desktop
Vickie J Scanlon -- Visit her site at:http://www.myaffiliateplace.biz/ for free tools, articles,ebooks, how to info, affiliate opportunities, travel and tech accessories, software and computers -- all geared to help the affiliate/small businessperson online.
Read more...
Entry for February 02, 2007
Sap den Tet roi, di den dau cung nghi toi khong khi Tet ca. Moi nguoi trong phong thi lan luot ve que ca. May dua ban cu cung dze ca roi...
... con minh. Dao nay ban qua, ban qua luon. Chua bao gio minh phai hoc nhieu den the nay. Minh luon tu cam thay vui khi nghi den thoi gian on thi dai hoc cua minh, that hay khi trong thoi gian ngan do mang lai cho minh nhieu dieu. minh thi dau dai hoc va luon cam thay vui vi da hoc tot! Khi ay dong luc thi dau dai hoc thoi thuc minh phai luon co gang va trong thoi gian nay cung vay. Minh phai hoc wa troi luon, minh mo*' sach ma minh dang co nhieu luc minh cam thay ap luc ghe lam. nhung ma minh cung phai co gang thoi... Bay gio minh luon tin vao mot dieu tot lanh se den voi minh, du co the sap toi ket qua khong duoc tot cho di nua, minh van luon tu thoi thuc ban than phai luon luon co gang het suc.
Thang toi minh se thi tot!
Con Tet nay nua? voi dong sach vo nay roi minh se vui tet nhu the nao nhi... thui phai hy sinh cho tuong lai thoi.
Chang biet ban be minh nhu the nao nhi? Ra?nh lai, nhat dinh minh se toi ban be choi...
Chuc moi nguoi sap toi an tet vui ve nghen!
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Friday, January 19, 2007
Http Cookies --Issues, Benefits and Inaccuracies
I found this article "Http Cookies Explained" by Andrew Nielsen rather interesting. It's always good to know the different pieces of working online, buying online or if you have an ecommerce site--what things are always a concern.
This is basically an informative piece, giving you a full story of Http Cookies-- from it's beginnings to today's issues and problems. What I found interesting is the data privacy issue due to the ability of the tracking of user behavior over multiple website -- and thus, the subject of legislation in the US, United Kingdom and other countries.
And to the issue of multiple users and the accuracy of the user profile -- I have to agree. If there are several earning family members using the same computer -- the profile will not be the same--and can definitely mess with your email marketing for new promotions.
HTTP Cookies Explained
by Andrew Nielsen
An HTTP cookie is a small piece of data. This data is sent by a web server when a user loads a page and then sent back unchanged to the server every time the user accesses the server. The purpose of this is to allow the server to identify the individual users requesting web pages from the server.
Cookies were invented to allow web servers to track and maintain information about the contents of users’ electronic shopping carts. Cookies allowed the server to uniquely identify which user was adding or removing items from a shopping cart and thereby to keep track of individual shopping carts. Without cookies, each interaction with the web server had to be treated as a separate event, and there was no obvious or accurate connection to a user’s previous actions.
Today, cookies are also used to keep track of user site preferences and user behavior across multiple websites. The latter is used primarily for advertising and involves tracking the user across multiple websites and thereby targeting ads to the user. Even when a user visits different websites served by different web servers, there may be ads on such websites which are served from one server. This way, the server providing the ads will be able to track the user.
A cookie can contain any (small) amount of data and will most often contain a string randomly generated by the server. There is thus no personal information stored in the cookie itself. The server may however store personal information and user preferences if the user types these in on the website. The cookie then allows the server to associate the information stored in the server with the user, when the user visits the website and the cookie is sent by the browser to the server.
Most browsers allow the user to decide if he or she will accept a cookie from a web server. If the user declines, this disables the functionality on the website utilizing cookies. If a website has implemented an electronic shopping cart using cookies, it will thus not be possible for the user to make a purchase without accepting the cookie.
Cookies may have an expiration date in which case the browser will not send the cookie to the server after expiration. Some cookies are defined as non persistent, in which case they are deleted when the browser is closed. Also, users may manually delete all or selected cookies.
While the data in the cookie itself is not personal and a server can only acquire personal information if the user explicitly discloses it, cookies are seen as a cause for concern over data privacy. The main reason for this is the tracking of user behavior over multiple websites. For this reason, cookies have been subject to legislation in United States, United Kingdom and other countries.
There are other areas of concern. If multiple users use the same computer, user profile and browser they will appear as one user to the web server. Also, cookies may be stolen, tampered with or an attacker may listen to the connection between a server and user and thereby snoop the cookie.
There are alternatives to using cookies each with their own drawbacks. One alternative involves tracking the user by the IP address from which the server receives the request for a webpage. This is inaccurate as multiple users may share the same IP address or proxy server. Other alternatives include HTTP authentication and embedding of information into URLs.
In this article we described what cookies are and what they may be used for. We have seen why they are a cause for concern over data privacy and we have touched on the subject of alternatives.
About This Author
Andrew Nielsen is a consultant an internet veteran who has spent the last many years helping internet companies become more profitable. Andrew is currently also helping business start ups and individuals make money online. Visit http://www.i-want-to-be-rich.com/
Read more...
This is basically an informative piece, giving you a full story of Http Cookies-- from it's beginnings to today's issues and problems. What I found interesting is the data privacy issue due to the ability of the tracking of user behavior over multiple website -- and thus, the subject of legislation in the US, United Kingdom and other countries.
And to the issue of multiple users and the accuracy of the user profile -- I have to agree. If there are several earning family members using the same computer -- the profile will not be the same--and can definitely mess with your email marketing for new promotions.
HTTP Cookies Explained
by Andrew Nielsen
An HTTP cookie is a small piece of data. This data is sent by a web server when a user loads a page and then sent back unchanged to the server every time the user accesses the server. The purpose of this is to allow the server to identify the individual users requesting web pages from the server.
Cookies were invented to allow web servers to track and maintain information about the contents of users’ electronic shopping carts. Cookies allowed the server to uniquely identify which user was adding or removing items from a shopping cart and thereby to keep track of individual shopping carts. Without cookies, each interaction with the web server had to be treated as a separate event, and there was no obvious or accurate connection to a user’s previous actions.
Today, cookies are also used to keep track of user site preferences and user behavior across multiple websites. The latter is used primarily for advertising and involves tracking the user across multiple websites and thereby targeting ads to the user. Even when a user visits different websites served by different web servers, there may be ads on such websites which are served from one server. This way, the server providing the ads will be able to track the user.
A cookie can contain any (small) amount of data and will most often contain a string randomly generated by the server. There is thus no personal information stored in the cookie itself. The server may however store personal information and user preferences if the user types these in on the website. The cookie then allows the server to associate the information stored in the server with the user, when the user visits the website and the cookie is sent by the browser to the server.
Most browsers allow the user to decide if he or she will accept a cookie from a web server. If the user declines, this disables the functionality on the website utilizing cookies. If a website has implemented an electronic shopping cart using cookies, it will thus not be possible for the user to make a purchase without accepting the cookie.
Cookies may have an expiration date in which case the browser will not send the cookie to the server after expiration. Some cookies are defined as non persistent, in which case they are deleted when the browser is closed. Also, users may manually delete all or selected cookies.
While the data in the cookie itself is not personal and a server can only acquire personal information if the user explicitly discloses it, cookies are seen as a cause for concern over data privacy. The main reason for this is the tracking of user behavior over multiple websites. For this reason, cookies have been subject to legislation in United States, United Kingdom and other countries.
There are other areas of concern. If multiple users use the same computer, user profile and browser they will appear as one user to the web server. Also, cookies may be stolen, tampered with or an attacker may listen to the connection between a server and user and thereby snoop the cookie.
There are alternatives to using cookies each with their own drawbacks. One alternative involves tracking the user by the IP address from which the server receives the request for a webpage. This is inaccurate as multiple users may share the same IP address or proxy server. Other alternatives include HTTP authentication and embedding of information into URLs.
In this article we described what cookies are and what they may be used for. We have seen why they are a cause for concern over data privacy and we have touched on the subject of alternatives.
About This Author
Andrew Nielsen is a consultant an internet veteran who has spent the last many years helping internet companies become more profitable. Andrew is currently also helping business start ups and individuals make money online. Visit http://www.i-want-to-be-rich.com/
Read more...
Friday, January 12, 2007
Latent Semantic Indexing -- The Basic Understanding
Talk of Latent Semantic Indexing or LSI has been cropping up a lot in the last several weeks. I don’t know about you but those who write about it, hasn’t really helped me much in learning the concept Google is now emphasizing in their algorithm mix. Thus, I did some research and I believe I have a better handle of LSI. So here is my attempt at explaining LSI – with my article “Understanding Latent Semantic Indexing”
Now, I didn’t include everything, -- I didn’t want to bore you with how LSI prunes, and cuts the ambiquous words out of the mix before applying their mathematic matrix and thus, ranking to words and phases. But instead, I just gave you a flavor of what it is and how you can maybe adjust to the changes.
Even though LSI is a mathematical solution, if all is as it claims, it will give better search results. One thing to note, with the mathematical matrix used in ranking keywords – it will be a little more difficult to know what keywords or keyword phases will rank high or not, which I might add, may be Google’s purpose (wanting quality to prevail, while eliminating or at least diminishing the SEO blackhat tactics).
Understanding Latent Semantic Indexing
By Vickie J. Scanlon
There has been much talk lately of Latent Semantic Indexing – do in part to Google placing a higher relevancy to it in it’s algorithms, and consequently the hits and lower page rankings some webmasters encountered when Google instituted the change. If you are utilizing SEO or wanting to-- learning about LSI is important. What is Latent Semantic Indexing and how can it help or hurt your site? These are the questions that I will attempt to address in my article.
What is Latent Semantic Indexing?
Latent Semantic Indexing has been around for a while. According to the Wikipedia Encyclopedia, LSI was first patented in 1988. The LSI concept attempts to convert information from computer databases into normal-sounding human language. Understand? Yeah, my thought exacting. Let me compare and contrast and maybe, as for me, the understanding will be a little clearer.
With the old system of keyword search, the search engine would go through your web page and grab the keyword or keyword phases that were relevant – if no relevant keywords were present – the information on the page would be tossed aside and not be considered relevant—no in-betweens, and thus, the search engine algorithm would rank the page accordingly.
With LSI, an important step was added to the search engine algorithm – the examination of the page as a whole with consideration to the many words that were also common (semantically close) to the keywords. Thus, we now have, not only keyword and keyword phase searches, but also the added mix of words that are semantically close to the keywords and keyword phases. Surprisingly, this is how a human being looks at content, and mentally classifies a web page/document as a whole.
To put it all together, latent semantic indexing allows a search engine to determine what a page is about, without relying heavily on only keywords to draw the searcher to a web page. Even though keywords will still be relevant, the difference will be in how the search engines puts it all together. The search engines will not only analyze the keywords on a web page, but will consider the revelency of the keywords, as well as, the words that are semantically close in relation to the keywords and general theme of a page.
For example: web page for insurance – “health”, “auto”, “life” would be words related to the insurance theme.
Benefits and Drawbacks of Latent Semantic Indexing
With the change to LSI some will see benefits, while others will be having a hair-pulling awakening with a possible slip in page ranking.
Drawbacks
* For those who rely heavily on only one keyword, without any variation and without any additional words that relate directly to the theme of your page – you may see a drop.
Benefits
* With the increased relevancy and weight put on Latent Semantic Indexing, it can help to curtail “SEO black hat tactics”. With the old weighting system by Google, people could manipulate the search engines and obtain a rather decent page rank. With LSI, they will be a little hard pressed in determining which words or phases Google will place a higher or lesser relevancy in relation to the theme of the page.
*For those who have developed web pages that are filled with natural content, with keywords and keyword alternatives intermixed in their pages, they may not see much of a change. You may not consider it a benefit – but it certainly alleviates the headache and sleepless nights you may feel otherwise.
With the changes to LSI, I feel the emphasis for any webmaster will have to include:
* Quality content
* Keywords – keyword alternatives
* Mixed anchor text – and not just based on one keyword – but relevant to the content/theme of the web page.
* Variations of keyword/keywords and keyword phases – plural, singular or different tenses.
* Words that relate to the theme of the page
To conclude, the LSI introduction of Google to their search engines is, in my opinion, an attempt by Google to move the bar a little higher for quality content – not only emphasizing the most relevant, but also trying to emphasize the most useful information to it’s searchers. Where does that leave the webmaster? As always, when on the Internet -- expect change, and be ready to adapt and adjust to the changes when needed. And the other search engines – they may follow soon.
About the Author:
Vickie J Scanlon -- Visit her site at: myaffiliateplace.biz for tools, ebooks, "how to" affiliate/internet info, tech accessories, software and computers affiliate/small business person online.
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Friday, January 5, 2007
30 phút nữa thi...
Uh, tranh thu viet vo day vai dong`...
Tinh hinh la may hom nay bo dau dau hoai, hoc chang xong ma thi cung chang duoc, nhung ma khong sao ta se co gang het suc! Con 30 phut nua la thi tiep mon thu hai roi. dzay ma con 1 chut ly thuyet quan trong nua chua hoc, ngoi nhet mai ma chang vo hic hic... hy vong chut nua ong thay khong ra phan do. Chu gio dau dau wa' rui` khong the vao them mot chut kien thuc nao nua ca?
Thui len thi day! chuc ta may man nao`!
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Reflections and Predictions of 2006 and 2007
The new year is here. Throughout the year -- you have seen changes -- from Google Adsense and Adword changes, to social bookmarking and videocasting--and along with that, all the legal issues. Sometimes changes on the Internet fly by so fast that you don't have time to absorb what has taken place, or what is taking place. Thus, it's good to reflect -- not just because it is a new year, but also to make sure that you and your business is in tune to the Internet climate, or if you are being left behind.
Below is an article by Sharon Housley, "Reflections of 2006 and Predictions for 2007" which does some reflecting on the state of the world, before venturing into predicting what might be successful and what might not be successful in the new year for the Internet.
As to her reflections of the world in general for 2006 -- sadly, I have to agree.
As to the predictions -- you can agree or disagree. And if you been a little out of touch at what has been going on last year on the Internet -- it will give you time to catch up--and just see where you are at in the Internet World.
Reflections of 2006 and Predictions for 2007
By Sharon Housley
For the most part in 2006, the world escaped Natures wrath, but people were far less kind to their neighbors. 2006 is scarred not by the winds and oceans but by political turmoil across the globe. The Middle East quagmire is the epitome of how wrong things can go, with the war in Lebanon, infighting in Palestine, Iran's nuclear ambitions, and Iraq's sectarian violence the deepest scars of 2006 were self inflicted with man being his own enemy. Of course, the Middle East is not alone with it's own self-destruction. Genocide in Chad and Sudan show how truly intolerant the human race really is. North Korea's impatience and nuclear activity have disrupted Asia. In fact, few areas of the world were left unscathed by man's ambitions in 2006.
Again technology has brought the tragedies of war and the personal stories of families from the farthest corners of the earth, to the door steps of the west. Citizen journalism and Internet propagation has added a complex layer to the stories. The growth of YouTube, Blogs, Podcasting and RSS have personalized the media and given listeners and watchers a personal connection to the reports.
Technology has not only revolutionized news and how it is viewed, interactive technology is shaping the news. Wikipedia, while still a powerhouse in the search engines has a tarnished reputation due to relevancy issues. While persistence pays off for some, there are hints that not all are equal in the most popular social-wiki.
Looking back on last year's predictions, (http://www.small-business-software.net/2005-in-review.htm) sadly I see little has changed in the online world of SPAM and splogs. As feared, social networks and social bookmarking seem to be the next staging ground for spammers. We are already beginning to see the cracks in the ever popular Digg. The collective voice while powerful can be manipulated, bringing into question the usefulness of user generated content. As a result there is a strong indication that web credibility will continue to be an issue in 2007.
Transparency will likely continue to be an issue in 2007, with lack of legislation and no accountability for online journalistic integrity. Readers should not believe everything that they read. Traditional media will continue to struggle, creativity will prevail. Newspapers and traditional media will need to adapt in order to survive in 2007. We will likely see interesting new advertising models emerge in 2007, with video ads and sponsored podcasts taking hold as big media attempt to amortize these new communication mediums.
The world of online advertising saw some significant changes in 2006. Google tightened its grip on publishers in 2006. Enforcing strict new rules for displaying ads. While ad relevancy was critical in 2005, website quality became part of the formula in 2006. Google's change of heart and fall from grace with publishers encouraged new advertising models in 2006 with two new services PayPerPost and ReviewMe emerging. The new pay-per-post models match bloggers and advertisers. Bloggers, or online writers, are paid to review and write about advertiser projects, and like all new mediums, the road was not free of bumps and there were some transparency issues. Both services now require that bloggers or writers disclose that they are being paid for their comments. This new model will likely be a winner in 2007.
As the web becomes more cluttered it is obvious that personalized content will continue to grow, but filtering will play an even more important role. RSS feeds and user selected content will become more mainstream with more and more users opting to choose the content they receive. Companies hoping to stay competitive online and increase communication with potential customers will start to really understand the benefits behind RSS.
Venture Capital money returned to the web in 2006, and the 2.0 bubble continued to grow. While there will continue to be mergers and acquisitions with 2.0 companies in 2007, the activity will likely slow. The courts will likely become crowded in 2007. With big players like Google housing content on YouTube that is in clear violation of western copyright laws, victims will attempt to parlay the copyright infringements into cash in 2007.
Top 10 Winners Predicted for 2007
1. Content Filtering - Search 2.0 will be all about filtering
2. Personalized Search and Vertical Search will be a winner in 2007
3. Social Networks
4. RSS
5. iPod / iPhone / Video iPod / iTunes
6. Cyber Security
7. Going Green
8. PodSafe Music
9. Videocasting
10. Online Real Estate
Honorable Mentions
1. Web Services (Software as a Service)
2. Mobile Web
3. International Web
4. Local Web
5. Podcast Quality
6. Video Advertising
Top 10 Losers Predicted for 2007
1. Zune
2. Software Patents
3. Websites that Infringe on Copyrights
4. Video Conferencing
5. Social Wikis
6. Journalistic Accountability
7. YouTube in Court
8. Outsourcing
9. Personal Privacy
10. Web Legislation
More on 2007 Predictions - http://www.small-business-software.net/whats-hot-whats-not.htm
--------------------------------------------------------------------------------
About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for NotePage http://www.notepage.net a wireless text messaging software company.
----------------
Check out Podcasting Overview and Mechanics of Podcasting on myaffiliateplace.biz
Read more...
Below is an article by Sharon Housley, "Reflections of 2006 and Predictions for 2007" which does some reflecting on the state of the world, before venturing into predicting what might be successful and what might not be successful in the new year for the Internet.
As to her reflections of the world in general for 2006 -- sadly, I have to agree.
As to the predictions -- you can agree or disagree. And if you been a little out of touch at what has been going on last year on the Internet -- it will give you time to catch up--and just see where you are at in the Internet World.
Reflections of 2006 and Predictions for 2007
By Sharon Housley
For the most part in 2006, the world escaped Natures wrath, but people were far less kind to their neighbors. 2006 is scarred not by the winds and oceans but by political turmoil across the globe. The Middle East quagmire is the epitome of how wrong things can go, with the war in Lebanon, infighting in Palestine, Iran's nuclear ambitions, and Iraq's sectarian violence the deepest scars of 2006 were self inflicted with man being his own enemy. Of course, the Middle East is not alone with it's own self-destruction. Genocide in Chad and Sudan show how truly intolerant the human race really is. North Korea's impatience and nuclear activity have disrupted Asia. In fact, few areas of the world were left unscathed by man's ambitions in 2006.
Again technology has brought the tragedies of war and the personal stories of families from the farthest corners of the earth, to the door steps of the west. Citizen journalism and Internet propagation has added a complex layer to the stories. The growth of YouTube, Blogs, Podcasting and RSS have personalized the media and given listeners and watchers a personal connection to the reports.
Technology has not only revolutionized news and how it is viewed, interactive technology is shaping the news. Wikipedia, while still a powerhouse in the search engines has a tarnished reputation due to relevancy issues. While persistence pays off for some, there are hints that not all are equal in the most popular social-wiki.
Looking back on last year's predictions, (http://www.small-business-software.net/2005-in-review.htm) sadly I see little has changed in the online world of SPAM and splogs. As feared, social networks and social bookmarking seem to be the next staging ground for spammers. We are already beginning to see the cracks in the ever popular Digg. The collective voice while powerful can be manipulated, bringing into question the usefulness of user generated content. As a result there is a strong indication that web credibility will continue to be an issue in 2007.
Transparency will likely continue to be an issue in 2007, with lack of legislation and no accountability for online journalistic integrity. Readers should not believe everything that they read. Traditional media will continue to struggle, creativity will prevail. Newspapers and traditional media will need to adapt in order to survive in 2007. We will likely see interesting new advertising models emerge in 2007, with video ads and sponsored podcasts taking hold as big media attempt to amortize these new communication mediums.
The world of online advertising saw some significant changes in 2006. Google tightened its grip on publishers in 2006. Enforcing strict new rules for displaying ads. While ad relevancy was critical in 2005, website quality became part of the formula in 2006. Google's change of heart and fall from grace with publishers encouraged new advertising models in 2006 with two new services PayPerPost and ReviewMe emerging. The new pay-per-post models match bloggers and advertisers. Bloggers, or online writers, are paid to review and write about advertiser projects, and like all new mediums, the road was not free of bumps and there were some transparency issues. Both services now require that bloggers or writers disclose that they are being paid for their comments. This new model will likely be a winner in 2007.
As the web becomes more cluttered it is obvious that personalized content will continue to grow, but filtering will play an even more important role. RSS feeds and user selected content will become more mainstream with more and more users opting to choose the content they receive. Companies hoping to stay competitive online and increase communication with potential customers will start to really understand the benefits behind RSS.
Venture Capital money returned to the web in 2006, and the 2.0 bubble continued to grow. While there will continue to be mergers and acquisitions with 2.0 companies in 2007, the activity will likely slow. The courts will likely become crowded in 2007. With big players like Google housing content on YouTube that is in clear violation of western copyright laws, victims will attempt to parlay the copyright infringements into cash in 2007.
Top 10 Winners Predicted for 2007
1. Content Filtering - Search 2.0 will be all about filtering
2. Personalized Search and Vertical Search will be a winner in 2007
3. Social Networks
4. RSS
5. iPod / iPhone / Video iPod / iTunes
6. Cyber Security
7. Going Green
8. PodSafe Music
9. Videocasting
10. Online Real Estate
Honorable Mentions
1. Web Services (Software as a Service)
2. Mobile Web
3. International Web
4. Local Web
5. Podcast Quality
6. Video Advertising
Top 10 Losers Predicted for 2007
1. Zune
2. Software Patents
3. Websites that Infringe on Copyrights
4. Video Conferencing
5. Social Wikis
6. Journalistic Accountability
7. YouTube in Court
8. Outsourcing
9. Personal Privacy
10. Web Legislation
More on 2007 Predictions - http://www.small-business-software.net/whats-hot-whats-not.htm
--------------------------------------------------------------------------------
About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for NotePage http://www.notepage.net a wireless text messaging software company.
----------------
Check out Podcasting Overview and Mechanics of Podcasting on myaffiliateplace.biz
Read more...
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