There are different ways you can make money on the Internet. And, in some cases, some say you can make a fortune doing it. But again, it must be set up properly -- done properly and a little hard work to get the job done. Joel Comm article "Three Types Of Websites That Can Make You A Fortune" is very enlightening.
Three Types Of Websites That Can Make You A Fortune
By Joel Comm
One of the best things about making money on AdSense is that anyone can do it - and with just about any type of website. You don't have to own a mini-Amazon or build a budding Ebay to make big stacks of cash on the Internet; you just have to have a site that attracts users.
AdSense For Owners Of Commercial Sites
A lot of people who have built a website specifically to make money worry about putting ads on their sites. They're concerned that people might be put off buying if their browsing is interrupted by intrusive ads.
That's absolutely right. If your ads are intrusive, then you are going to annoy your users. But if you've used all the strategies I recommend in my book Google AdSense Secrets to blend your ads into the site, then not only will you keep your users sweet, you'll also increase the number of your click-throughs.
Not everyone who reaches your site will buy. In fact, most won't. You've paid for those users; shouldn't you profit from them? Put AdSense ads on the right pages and in the right way and you'll make even more money from your site. And that's the point, right?
AdSense For Owners Of Information Sites
Information sites are probably the most obvious places to put AdSense. If you've created a site that's designed to teach other people about your favorite topic - whether it's video games, mahjong or raising guppies - then AdSense is ideal for bringing your site money. Again, you'll still need to be smart about the way you use those ads (just put them on the site any old how and you'll barely make enough money to pay for the server.) Do it properly and use all the proven AdSense revenue-generating techniques and you'll be able to turn your hobby into cash.
AdSense For Owners Of Blogs
Blogs are intended to simply let people know what their writers think - and do no more than that. But a lot of bloggers have recently discovered that with the help of AdSense, their blogs can quickly become cash cows! Because they're updated regularly, Google loves blogs and because they have regular visitors so do advertisers.
The techniques used to get blog readers to click on ads are a bit special but once you've read up and know what you're doing, you should be able to turn your writing into a very nice income indeed.
Copyright © 2005 Joel Comm. All rights reserved
Joel Comm is Dr. AdSense, an Internet entrepreneur who has been online for more than 20 years. Joel is co-creator of ClassicGames.com, now known as Yahoo! Games and is the author of the web's best-selling AdSense ebook, "Google AdSense Secrets (Or What Google Never Told You About Making Money With Adsense)".
For a Free Beginner Tutorial checkout Adsense Basics on my site
Read more...
Tuesday, December 27, 2005
Sunday, December 18, 2005
Buying Links -- Should You Or Shouldn't You?
Here is a very informative article by Mark Daoust about buying links for page rank. If you are thinking of purchasing links for page rank, be sure and review Mark Daoust article. If will definitely keep you out of trouble -- and possible not destroy all the hard work you may have put in your web-site.
Should you or shouldn't you buy links? I'll leave it up to you to make up your own mind.
If you decide to buy links keep this in mind: "Google has gotten better at determining what links are purchased and what links are natural, they still can not determine a person's intent. To keep yourself safe, always request that the person you are buying the link from adds the “nofollow” attribute. This will protect both you and them from getting penalized."
Purchasing Links for Pagerank
by Mark Daoust
It never ceases to amaze me how one company (Google) can literally support hundreds, if not thousands, of other companies and industries. What I am referring to here is the unbelievable number of sub-industries that have developed around every nuance of Google or the other search engines. Think about some of the aspects of SEO, and undoubtedly you will find a niche industry with several companies who focus on that specific aspect, and make good money doing so.
One such sub-industry is the linking industry. As you all (undoubtedly) know, Google bases part of its ranking algorithm on the number, quality, and variety of inbound links to a website. Lately Google has thrown in the wrinkle of looking more heavily at authority links, but the concept is still the same, and more importantly, the message is still the same to website owners: linking is important.
Because getting quality links is important, entrepreneurs have jumped into action developing every sort of flavor of a company promising to get website owners hundreds (if not thousands) of quality inbound links. Among these companies are link exchange communities, software programs, article writing systems, blog creation systems (or splog creation systems), and link purchasing. Today we are going to just focus on purchasing links as the subject has been in the news lately.
Link Buying – What Is It?
Link buying is a very simple idea. Website owners need high quality (read high PR) inbound links. Websites that are of high quality are looking to monetize their websites. The opportunity is thus created – high quality websites open a section on their website where a website owner can purchase a plain text link with the hopes of improving their website ranking.
Now, admittedly, link buying has become a bit more complicated than this. What started off simply as one website owner asking another if they would link to them for a fee is now a significant industry. We have link brokers, advanced link management systems, etc. The idea is still the same, however – buy a quality link with the hopes of increasing your ranking.
Is Link Buying OK With the Search Engines?
Well, Google does not like link buying. It is Google's view that buying and selling text links lowers the overall value and trustworthiness of links on the Internet. Matt Cutts posted back in September how Google and many of the people at Google feel about buying and selling links. In a word, they don't like it at all. Although they recognize that some people would buy links just for the traffic, it is their opinion that if someone wants to buy a link, they should add the “nofollow” attribute to the link to make sure that it does not get included in a search engine ranking.
Yahoo has also come out against purchasing links. However, blogger Jeremy Zawodny, who also happens to be an employee of Yahoo's search department started selling links on his blog. The link will be around for 1 month as he is testing various monetization methods on his site. These links, for those of you paying attention, do not contain the “no follow” attribute. Although this does not constitute an official endorsement of buying and selling links, it does mean that at least one influential person at Yahoo is at least open to the idea of using link purchasing as a valid monetization of a website.
As a sidenote, could this be a bit of a glimpse at how Google and Yahoo! Rank websites? We all know that Google puts a lot of emphasis on the meaning of links from one site to another, which is why they are fighting so hard to reduce link trading and link purchasing. Is this possibly a glimpse showing us that Yahoo does not put as much weight on links as Google? Or could it be that Yahoo is more confident in their ability to determine a page's natural relevancy?
So Should I Buy Links?
It would be so easy to say that buying links is a decent practice and that you will never get in trouble for doing so. Heck, I would love to be able to buy a few links, including one on Jeremy's blog. But the truth is, if you want to rank well in either search engine for the long-term and not face a future penalty, you should probably refrain from buying links. Google has stated several times (many times through Matt Cutts) that buying links is not an acceptable practice and that doing so can get you in trouble. Matt shows an example of where this is the case here. According to him, Google has gotten quite adept at identifying purchased links.
I have no doubt that there are thousands of examples of sites that have purchased links only to see their rankings improve significantly. I seriously doubt that Google or any search engine that places significant weight on linking can properly determine whether every link is bought or natural. You may be able to buy a link and have great success with it.
But when it all comes down to the choice you have to make, you have to realize that link buying is a risk. If a search engine catches you buying or selling a link, they will undoubtedly consider your site to be more questionable. What we must also realize is that they are no longer relying simply on scripts to identify what they consider to be spam, they are also using human eyes to confirm what their scripts find.
The Exception to This Rule
Every rule has its exception, and this rule is no exception. There is a legitimate form of link buying. One of the really good things that has come about from link trading, buying and selling is that we have learned that plain text links have the ability to bring in real traffic. If this is what you are after, then buy links to your heart's content.
Of course, you might want to make sure that you don't get in trouble for buying links, even if your intention is completely innocent. Although Google has gotten better at determining what links are purchased and what links are natural, they still can not determine a person's intent. To keep yourself safe, always request that the person you are buying the link from adds the “nofollow” attribute. This will protect both you and them from getting penalized.
Overall Linking Strategies
The conversation of linking schemes and methods is one that has been played out in many different forms. Many people have had success manipulating linking schemes, and there are some very good organizations out there that can get you a quality inbound link. Regardless of what new scheme you hear about or even participate in, your biggest linking goal should always be to find those high quality, one-way inbound links that occur naturally. These would be the type where someone links over to your website because you actually have some quality content to offer rather than some money or deal to offer.
Linking strategies and schemes will no-doubt evolve. I have heard of a few recently which I think can be very successful, but nothing will ever beat a quality, natural link from a source that links to you because you have something to offer.
About This Author:
Mark Daoust is the owner of http://www.site-reference.com/.
This article may be reprinted as long as an active link remains to the original article, which can be found at http://www.site-reference.com/articles/Search-Engines/Purchasing-Links-for-Pagerank.html
__________________
Read more...
Should you or shouldn't you buy links? I'll leave it up to you to make up your own mind.
If you decide to buy links keep this in mind: "Google has gotten better at determining what links are purchased and what links are natural, they still can not determine a person's intent. To keep yourself safe, always request that the person you are buying the link from adds the “nofollow” attribute. This will protect both you and them from getting penalized."
Purchasing Links for Pagerank
by Mark Daoust
It never ceases to amaze me how one company (Google) can literally support hundreds, if not thousands, of other companies and industries. What I am referring to here is the unbelievable number of sub-industries that have developed around every nuance of Google or the other search engines. Think about some of the aspects of SEO, and undoubtedly you will find a niche industry with several companies who focus on that specific aspect, and make good money doing so.
One such sub-industry is the linking industry. As you all (undoubtedly) know, Google bases part of its ranking algorithm on the number, quality, and variety of inbound links to a website. Lately Google has thrown in the wrinkle of looking more heavily at authority links, but the concept is still the same, and more importantly, the message is still the same to website owners: linking is important.
Because getting quality links is important, entrepreneurs have jumped into action developing every sort of flavor of a company promising to get website owners hundreds (if not thousands) of quality inbound links. Among these companies are link exchange communities, software programs, article writing systems, blog creation systems (or splog creation systems), and link purchasing. Today we are going to just focus on purchasing links as the subject has been in the news lately.
Link Buying – What Is It?
Link buying is a very simple idea. Website owners need high quality (read high PR) inbound links. Websites that are of high quality are looking to monetize their websites. The opportunity is thus created – high quality websites open a section on their website where a website owner can purchase a plain text link with the hopes of improving their website ranking.
Now, admittedly, link buying has become a bit more complicated than this. What started off simply as one website owner asking another if they would link to them for a fee is now a significant industry. We have link brokers, advanced link management systems, etc. The idea is still the same, however – buy a quality link with the hopes of increasing your ranking.
Is Link Buying OK With the Search Engines?
Well, Google does not like link buying. It is Google's view that buying and selling text links lowers the overall value and trustworthiness of links on the Internet. Matt Cutts posted back in September how Google and many of the people at Google feel about buying and selling links. In a word, they don't like it at all. Although they recognize that some people would buy links just for the traffic, it is their opinion that if someone wants to buy a link, they should add the “nofollow” attribute to the link to make sure that it does not get included in a search engine ranking.
Yahoo has also come out against purchasing links. However, blogger Jeremy Zawodny, who also happens to be an employee of Yahoo's search department started selling links on his blog. The link will be around for 1 month as he is testing various monetization methods on his site. These links, for those of you paying attention, do not contain the “no follow” attribute. Although this does not constitute an official endorsement of buying and selling links, it does mean that at least one influential person at Yahoo is at least open to the idea of using link purchasing as a valid monetization of a website.
As a sidenote, could this be a bit of a glimpse at how Google and Yahoo! Rank websites? We all know that Google puts a lot of emphasis on the meaning of links from one site to another, which is why they are fighting so hard to reduce link trading and link purchasing. Is this possibly a glimpse showing us that Yahoo does not put as much weight on links as Google? Or could it be that Yahoo is more confident in their ability to determine a page's natural relevancy?
So Should I Buy Links?
It would be so easy to say that buying links is a decent practice and that you will never get in trouble for doing so. Heck, I would love to be able to buy a few links, including one on Jeremy's blog. But the truth is, if you want to rank well in either search engine for the long-term and not face a future penalty, you should probably refrain from buying links. Google has stated several times (many times through Matt Cutts) that buying links is not an acceptable practice and that doing so can get you in trouble. Matt shows an example of where this is the case here. According to him, Google has gotten quite adept at identifying purchased links.
I have no doubt that there are thousands of examples of sites that have purchased links only to see their rankings improve significantly. I seriously doubt that Google or any search engine that places significant weight on linking can properly determine whether every link is bought or natural. You may be able to buy a link and have great success with it.
But when it all comes down to the choice you have to make, you have to realize that link buying is a risk. If a search engine catches you buying or selling a link, they will undoubtedly consider your site to be more questionable. What we must also realize is that they are no longer relying simply on scripts to identify what they consider to be spam, they are also using human eyes to confirm what their scripts find.
The Exception to This Rule
Every rule has its exception, and this rule is no exception. There is a legitimate form of link buying. One of the really good things that has come about from link trading, buying and selling is that we have learned that plain text links have the ability to bring in real traffic. If this is what you are after, then buy links to your heart's content.
Of course, you might want to make sure that you don't get in trouble for buying links, even if your intention is completely innocent. Although Google has gotten better at determining what links are purchased and what links are natural, they still can not determine a person's intent. To keep yourself safe, always request that the person you are buying the link from adds the “nofollow” attribute. This will protect both you and them from getting penalized.
Overall Linking Strategies
The conversation of linking schemes and methods is one that has been played out in many different forms. Many people have had success manipulating linking schemes, and there are some very good organizations out there that can get you a quality inbound link. Regardless of what new scheme you hear about or even participate in, your biggest linking goal should always be to find those high quality, one-way inbound links that occur naturally. These would be the type where someone links over to your website because you actually have some quality content to offer rather than some money or deal to offer.
Linking strategies and schemes will no-doubt evolve. I have heard of a few recently which I think can be very successful, but nothing will ever beat a quality, natural link from a source that links to you because you have something to offer.
About This Author:
Mark Daoust is the owner of http://www.site-reference.com/.
This article may be reprinted as long as an active link remains to the original article, which can be found at http://www.site-reference.com/articles/Search-Engines/Purchasing-Links-for-Pagerank.html
__________________
Read more...
Tuesday, December 6, 2005
SEO---- The Tortoise or the Hare
What can SEO do for your website? It can help you to be noticed in the search engines. But if you're looking for speed -- quick money -- SEO will not do it for you. But if you are looking for a solid presence on line and longevity -- then this is where you begin. So, choose for yourself -- do you want to be the Tortoise -- Or the Speed Demon Hare?
SEO -- The Tortoise or the Hare
Search Engine Optimization is one way in which you can get your website in front of the search engines. But what do you need to do in the Search Engine Optimization process? And is it worth it? I will give a quick overview of some of the factors involved and I'll let you determine for yourself if it is worth it.
KEYWORDS
First and foremost, search engines look for keywords and keyword phases in which to index your webpages. So you must prepare each page for the search engines. Thus, when you are writing copy for your website, keep four or five keywords that you want to emphasize for that webpage -- then weave the words into the copy.
However, don't blatantly use the keywords over and over again -- or as they say -- use keyword stuffing -- or the search engines will penalize you for it. And, needless to say, your readers will click away, if the flow of the copy is so obviously stuffed with your keywords that it jeopardizes the quality of the copy. Quality of copy first, keywords second.
META-TAGS
There are several meta-tags that the search engines look at. The two most important are:
1. Title
2. Description
Both the Title and the Description Tags should have your most relevant keywords. Now, the keywords meta-tags is not used by Google, but the other search engines may utilize them. Are they important? It really depends who you are talking too. Some say, by putting the keywords into your web page you are giving your competitors the edge. Others, feel that if your competitors want to know what keywords you are using they will find a way. (I'm of the latter's thinking.)
LINKING
Linking is another important factor in Search Engine Optimization. Without proper linking -- or establishing a linking campaign -- your great site may not be found by the search engines. You need to find ways in which to allow human visitors, beside yourself, to find you.
INBOUND LINKS
Inbound links -- links pointing to your website is very good for search engine rankings, and gives more ways for human visitors to find your website.
How do you get inbound links? Write articles and place them on article directories for ezine publishers, newsletter publishers, or bloggers to pick up.
Blogs is another way in which you can get one-way links to your site. Again, that same article you wrote for the article directories can be put in your blog and then submitted to a Blog Directory. Just do a search on Goggle for "Blog Directory" and you should find enough to keep you busy.
OUTBOUND LINKS
An outbound link is a url that you have on your site that points to another website. An outbound link on your site means that you feel the link has quality content for your readers -- and you are redirecting them to it from your site.
So, what does outbound linking offer you? You can see what an outbound link can do for another website, right? Well, by carefully linking to other sites-- relevant sites -- you can increase your own relevancy.
So be careful who you link too -- because outbound links figures into the entire ranking algorithm process -- or restated -- your page ranking.
To conclude, this overview is just the tip of the iceberg when it comes to SEO. It's not an easy task, and it is time-consuming. Will you see a quick return money-wise. No, but SEO will eventually give you the money you seek, as well as, offer you longevity. And isn't that what you want--longevity? I know I sure do. I would rather be the tortoise, and not the hare -- and slowly, but methodically move in the direction of my dream of a home career. If you take the wrong shortcuts, you can lose your dream and your home career. So, is SEO worth it? I think so. How about you.
Vickie J Scanlon - Visit her site at: http://www.myaffiliateplace.biz for free tools, to affiliate marketing info, ebooks, software, tech accessories, computers for business.
Read more...
SEO -- The Tortoise or the Hare
Search Engine Optimization is one way in which you can get your website in front of the search engines. But what do you need to do in the Search Engine Optimization process? And is it worth it? I will give a quick overview of some of the factors involved and I'll let you determine for yourself if it is worth it.
KEYWORDS
First and foremost, search engines look for keywords and keyword phases in which to index your webpages. So you must prepare each page for the search engines. Thus, when you are writing copy for your website, keep four or five keywords that you want to emphasize for that webpage -- then weave the words into the copy.
However, don't blatantly use the keywords over and over again -- or as they say -- use keyword stuffing -- or the search engines will penalize you for it. And, needless to say, your readers will click away, if the flow of the copy is so obviously stuffed with your keywords that it jeopardizes the quality of the copy. Quality of copy first, keywords second.
META-TAGS
There are several meta-tags that the search engines look at. The two most important are:
1. Title
2. Description
Both the Title and the Description Tags should have your most relevant keywords. Now, the keywords meta-tags is not used by Google, but the other search engines may utilize them. Are they important? It really depends who you are talking too. Some say, by putting the keywords into your web page you are giving your competitors the edge. Others, feel that if your competitors want to know what keywords you are using they will find a way. (I'm of the latter's thinking.)
LINKING
Linking is another important factor in Search Engine Optimization. Without proper linking -- or establishing a linking campaign -- your great site may not be found by the search engines. You need to find ways in which to allow human visitors, beside yourself, to find you.
INBOUND LINKS
Inbound links -- links pointing to your website is very good for search engine rankings, and gives more ways for human visitors to find your website.
How do you get inbound links? Write articles and place them on article directories for ezine publishers, newsletter publishers, or bloggers to pick up.
Blogs is another way in which you can get one-way links to your site. Again, that same article you wrote for the article directories can be put in your blog and then submitted to a Blog Directory. Just do a search on Goggle for "Blog Directory" and you should find enough to keep you busy.
OUTBOUND LINKS
An outbound link is a url that you have on your site that points to another website. An outbound link on your site means that you feel the link has quality content for your readers -- and you are redirecting them to it from your site.
So, what does outbound linking offer you? You can see what an outbound link can do for another website, right? Well, by carefully linking to other sites-- relevant sites -- you can increase your own relevancy.
So be careful who you link too -- because outbound links figures into the entire ranking algorithm process -- or restated -- your page ranking.
To conclude, this overview is just the tip of the iceberg when it comes to SEO. It's not an easy task, and it is time-consuming. Will you see a quick return money-wise. No, but SEO will eventually give you the money you seek, as well as, offer you longevity. And isn't that what you want--longevity? I know I sure do. I would rather be the tortoise, and not the hare -- and slowly, but methodically move in the direction of my dream of a home career. If you take the wrong shortcuts, you can lose your dream and your home career. So, is SEO worth it? I think so. How about you.
Vickie J Scanlon - Visit her site at: http://www.myaffiliateplace.biz for free tools, to affiliate marketing info, ebooks, software, tech accessories, computers for business.
Read more...
Friday, December 2, 2005
Outbound Linking
Outbound links is one factor to consider in your SEO process. If you choose your outbound links it can help your site in the rankings. But remember, choose wisely the outbound links because as Paul Bliss states in "Why You Need Outbound Links", in essence you have voted for the site.
Why have outbound links, if chosen correctly, and it compliments your site, it can increase the relevancy of your own site.
Why You Need Outbound Links
by Paul Bliss
Just in case you've forgotten, an outbound link is a url that you have on your site that points to another website.
In today's Google PR obsessed Internet world, everyone is completely focusing on getting in bound links to your site. While you should always be on a mission to get more sites to link to yours, you must not forget their polar opposites.
Remember, by having outbound links from your site, you are in essence "voting" for the site you link to. This is part of the entire ranking algorithm process for all the search engines. The idea is, that if two sites are similar in content and design, a site with more links pointing to it would be considered more important by the search engine.
So then, why should you help out any other site? Actually, by carefully linking to other relevant sites, you are increasing the relevancy of your own site.
Pretend I have a pizza shop, and I am located in Anywhere, USA. It's a typical site that displays types of pizza, store location, hours, and coupons. I also know the power of outbound linking. For this case, I am going to link to 10 sites: Domino's, Pizza Hut, Little Ceaser’s & Papa Johns. Next, I link to 6 sites that are physically located in Anywhere, USA. (And their physical addresses are listed on their sites.)
Now, I will switch roles and view the site as a search engine spider. I navigate through the site, and determine that this site is about pizza. Then I find a resource page and discover some well-known links (Domino's, Pizza Hut, Little Ceaser’s & Papa Johns - and as the spider I know that these are major players in the realm of pizza). Next, I find 6 links to sites located in Anywhere, USA.
So, as a happy spider leaving the site, I now know that the site I just visited is about pizza (site content and links to the major players of the pizza industry), and that it is located in Anywhere, USA.
Next, I visit one of the 6 sites listed as a resource in Anywhere, USA. I find the local address, and it has the same zip code as the pizza site I was just at. Now I know how these two sites are related to each other.
Taking into account the fact that this local pizza shop has also linked to the major pizza chains, as the spider, I am lead to believe that this shop has relevancy to the zip code of Anywhere, USA.
So, as the spider returns the information to the database to be processed in the algorithm, it has pre-sorted some search results based on the links your site points to.
Another benefit of outbound linking is Geo Targeting, or Local search. There is a lot of speculation that local search is the next big trend in Search Marketing. While only time will tell, it won't hurt to have your physical address listed on your website for those who will be embracing local search.
As an experiment, I created a site with a very unique url (to avoid the possibility of people finding it by accident), and I made it only 1 page long. The only thing the page consisted of were 80+ outbound links to relevant sites in the SEO industry, tools, forums and some tutorials. When the PageRank was first updated for the site, it came out of the box with a PR of 3. It has since fallen to a PR of 2 (now that I’ve pointed a few sites to it!).
The whole point of this experiment was to see how outbound links affect your own rankings of your site. I was able to generate a PR of 2 based entirely on linking to authority sites in the SEO industry. So, take the time to link to some relevant sites, the big names (if any), and enjoy the power of the easy, outbound link.
-To your online success!
Paul Bliss
About the Author
Paul Bliss,
pbliss@seoforgoogle.com
http://www.seoforgoogle.com
Paul Bliss is a leading authority in the emerging field of search engine
optimization. Paul has more than four years experience in the field
and has produced some truly amazing results. Email Paul at
pbliss@seoforgoogle.com or visit his site at:
http://www.seoforgoogle.com
Read more...
Why have outbound links, if chosen correctly, and it compliments your site, it can increase the relevancy of your own site.
Why You Need Outbound Links
by Paul Bliss
Just in case you've forgotten, an outbound link is a url that you have on your site that points to another website.
In today's Google PR obsessed Internet world, everyone is completely focusing on getting in bound links to your site. While you should always be on a mission to get more sites to link to yours, you must not forget their polar opposites.
Remember, by having outbound links from your site, you are in essence "voting" for the site you link to. This is part of the entire ranking algorithm process for all the search engines. The idea is, that if two sites are similar in content and design, a site with more links pointing to it would be considered more important by the search engine.
So then, why should you help out any other site? Actually, by carefully linking to other relevant sites, you are increasing the relevancy of your own site.
Pretend I have a pizza shop, and I am located in Anywhere, USA. It's a typical site that displays types of pizza, store location, hours, and coupons. I also know the power of outbound linking. For this case, I am going to link to 10 sites: Domino's, Pizza Hut, Little Ceaser’s & Papa Johns. Next, I link to 6 sites that are physically located in Anywhere, USA. (And their physical addresses are listed on their sites.)
Now, I will switch roles and view the site as a search engine spider. I navigate through the site, and determine that this site is about pizza. Then I find a resource page and discover some well-known links (Domino's, Pizza Hut, Little Ceaser’s & Papa Johns - and as the spider I know that these are major players in the realm of pizza). Next, I find 6 links to sites located in Anywhere, USA.
So, as a happy spider leaving the site, I now know that the site I just visited is about pizza (site content and links to the major players of the pizza industry), and that it is located in Anywhere, USA.
Next, I visit one of the 6 sites listed as a resource in Anywhere, USA. I find the local address, and it has the same zip code as the pizza site I was just at. Now I know how these two sites are related to each other.
Taking into account the fact that this local pizza shop has also linked to the major pizza chains, as the spider, I am lead to believe that this shop has relevancy to the zip code of Anywhere, USA.
So, as the spider returns the information to the database to be processed in the algorithm, it has pre-sorted some search results based on the links your site points to.
Another benefit of outbound linking is Geo Targeting, or Local search. There is a lot of speculation that local search is the next big trend in Search Marketing. While only time will tell, it won't hurt to have your physical address listed on your website for those who will be embracing local search.
As an experiment, I created a site with a very unique url (to avoid the possibility of people finding it by accident), and I made it only 1 page long. The only thing the page consisted of were 80+ outbound links to relevant sites in the SEO industry, tools, forums and some tutorials. When the PageRank was first updated for the site, it came out of the box with a PR of 3. It has since fallen to a PR of 2 (now that I’ve pointed a few sites to it!).
The whole point of this experiment was to see how outbound links affect your own rankings of your site. I was able to generate a PR of 2 based entirely on linking to authority sites in the SEO industry. So, take the time to link to some relevant sites, the big names (if any), and enjoy the power of the easy, outbound link.
-To your online success!
Paul Bliss
About the Author
Paul Bliss,
pbliss@seoforgoogle.com
http://www.seoforgoogle.com
Paul Bliss is a leading authority in the emerging field of search engine
optimization. Paul has more than four years experience in the field
and has produced some truly amazing results. Email Paul at
pbliss@seoforgoogle.com or visit his site at:
http://www.seoforgoogle.com
Read more...
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