Whom do you need to reach with your blog? The 1st step to reaching your audience is understanding where they're going to find info about your products. If your audience mostly consists of folks that live in your city or use products that they search for in the papers, offline advertising could be more fitted to your purpose. If however, your target audience belongs to a number of of these segments, a blog could be just the thing to lift your business. - Net users Does your audience actually use the internet? If not, then beginning a blog ( or any online activity, for that matter ) will just be a big waste of effort and time. If you know that your audience uses search engines to find info, a blog will increase your odds of getting their attention. This is far better for your profit lines and a far better advertising choice.
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